Mes compétences :
Audit
FinTech
Strategic Planning
Customer Relationship Management
Brand Identity
User Experience
branding
service design
Social Media
Nokia
Entreprises
Freelance
- STRATEGIST & WORKSHOP FACILITATOR
2017 - maintenantFREELANCE STRATEGIST & WORKSHOP
- Conducting various user studies, audits and prospective reports providing an insight into the
the fintech/insuretech sectors (GMF and Intesa) for digital innovation consulting firm Souffl.
- Prototyping an launching a new financial service for Moniwan using lean UX workshops for Curiouser
- Co-creating, prototyping and promoting online communities of practice for power grid operator Enedis with Curiouser.
- IDesigning collaborative methodologies and facilitating workshops to co-create a social gaming initiative engaging employees (Bel cheese marketer and BNPParibas bank) with
Brainsonic.
DDB
- INTERNATIONAL LEAD STRATEGIST
2016 - 2017Short term contract
- Strategic planning on Carefree (feminine care) to implement the brand across EMEIA, South
America and Australia (advertising, editorial and social media strategy)
- Consulting for DDB Health, to redesign Naturactive's brand platform (aromatherapy)
Independent
- FREELANCE
2015 - 2016In charge of the ethnography and design thinking team for the Defense Force pitch, in partnership with the Victoria University School of Design, to redesign the recruitment process of the NZ Army, Air Force and Navy.
- Strategic planning for Toyota Hybrids, FlyBuys (Loyalty program) and the Wellington Zoo animals conservation program.
CHARGE OF THE FUNDRAISING FOR ELEPHANTS WORLD
- VOLUNTEER
2015 - 2015Two months volunteering at ElephantsWorld, a sanctuary taking care of rescued elephants, as part of a 6 months backpacking trip across South East Asia.
WUNDERMAN GROUP
- HEAD OF THE INCUBATOR PROGRAM
2014 - 2014Digital and social media strategy (Nokia) brand content and editorialization (Converse, Elie
Short term contract, working Saab) and CRM (Netflix).
horizontally for the three
agencies of the group - In charge of the WunderLab, the open innovation platform: Curation and organization for
(Wunderman, Kassisus and the Wunderlab Innovation Sessions conferences, leading the incubation program.
Blast Radius)
audecastan.work When I'm not conducting exploratory research, I'm exploring the world.
aude.castan@gmail.com
EXPERIENCE
Indépendant
- FREELANCE
2013 - 2013Consulting for Better Happy on various corporate projects (NRMA insurance, Sanofi) as well as crowdfunding and social media strategies (Four Pillars Gin)
- Various UX, digital and social media optimization projects (Lifehouse not-for-profit integrated cancer treatment centre, Sheridan bed linen, Nivea men, TAB sport bet) for the digital agency Analog Folk.
- PR event strategy for Liquid Ideas.
Sid Lee
- STRATEGIST AT SID LEE ARCHITECTURE
Paris2012 - 2012Strategic planning and ethnographic research, to embed highly functional spaces with
Short term contract immersive brand identity (Casino de Québec, Montréal Dow Planetarium.)
- Developing propositions for Adidas Originals to enhance the in-store experiences with digital and interactive solutions.