Audrey DELOU

En résumé

Entreprises

• SAS Institute France - Pre-sales consultant on Big Data and Analytics solutions

  BRIE COMTE ROBERT 2012 - maintenant Offering pre-sales support to sales team
  
   Defining functional architectures for strategic accounts
   Delivering products demonstrations and presentations on Data mining, forecasting, and Big Data solutions
   Utilizing advanced statistical techniques to create high-performing predictive models and creative analyses to address business objectives and client needs
   Educating customers, partners and sales force on latest SAS technologies and solutions
   Participating in Marketing Events
   Supporting the Sales organization in Presales activities such as :
  o Providing responses to Requests for Information/Proposals
  o Preparing solution demonstration by translating customer’ s business needs into SAS solutions

• SAS France - Pre Sales - Business Analytics consultant

  2011 - maintenant Présentations et démonstrations des Solutions SAS orientées Datamining, Prévisions, DataViz, Big Data (Marketing, Fraude, Risque, ...)
  Architecte fonctionnel sur des comptes stratégiques
  Customer Training
  Proof of Concept
  Marketing Events
  RFP, RFI ..

• Adecco - Marketing Manager - Analytics

  Villeurbanne 2010 - 2012 Conducted statistical modeling and data mining analysis in order to optimize and increase the value of customer information
  
   Managed and developed members of the Analytics team
   Developed analyses to create the customer segmentation strategy and make recommendations for targeting.
   Developed models to target high risks candidates and reduce cost due to accident at work
   Analyzed customers satisfaction in order to improve their loyalty
   Developed dashboards and reports from end to end (data preparation, data integration and design)

• Directinet - Chef de projet datamining

  2009 - 2011 Objet : réalisation d’études datamining pour le compte de clients issus de différents secteurs (Automobile, Téléphonie, Assurance, Grande consommation …)
  
  Recueil des besoins et objectifs client, réalisation des analyses, présentation des résultats et recommandations
  Analyse des comportements face aux campagnes marketing
  Analyse des comportements d’achat (segmentations RFM-P …)
  Rédaction des recommandations à partir des résultats d’études
  Présentation des études finalisées aux clients
  Analyse de Bases de Prospections et Fidélisation
  Mise en place de Tableaux de bord automatisés de suivi des campagnes routées par Directinet (SSRS)
  Automatisation du reporting pour certains grands comptes (SSRS)
  
  Management : 2 personnes
  
  Technologies : SAS, SPAD, SQL Server 2005, SSIS, SSRS
  

• Directinet - Sr. Marketing Analyst

  2008 - 2010 Conducted statistical modeling, data mining, segmentation, customer profiling and quantitative analyses with the goals of identifying cross-sell, up-sell, retention or acquisition opportunities, and assessing customer behavior over time
   Managed the work product of a team of analysts and monitored their performance
   Worked with clients to understand their goals, strategies and needs
   Lead design and execution of complex projects
   Executed ad hoc data analyses in response to business or client requests
   Presented analyses to all levels of management and delivered actionable insights to support in-market campaign optimization
   Assisted marketing and client teams with analytic requests and produce monthly dashboard reporting on performance.

• Atos Origin - Ingénieur d'études

  Bezons 2007 - 2008

• Atos Origin - Software Engineer

  Bezons 2007 - 2008  Drafted the technical and functional specifications of the information system
   Design, Development and Unit testing of Unix applications
   Analysis of the end-user requirements and development of Business Object universes

• T-Online France - Analyste statistique

  2005 - 2006

• T-Online - Data Analyst

  2005 - 2006

• AGF Assurances - Analyste statistique

  2003 - 2004

Formations

• Université Paris I - Pantheon Sorbonne

  Paris 2004 - 2005 Microéconomie et Econométrie

• Université Paris 1 Pantheon Sorbonne

  Paris 2004 - 2005 DEA Microéconomie et Econométrie Appliquées

• Université Paris 2 Pantheon Assas

  Paris 2002 - 2003 statistiques / informatique

Réseau

• Djelloul GAOUAR

• Emmanuel MARTIN

• Fabrice LEGER

• Hélène MICHERON

• Johann GOFFETTRE

• Lova BOCKOMBA

• Marina POLETTI

• Pascal CARGOUET

• Romain PLOUVIER

• Tina WAIBEL