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Aurélie VUMBU

SHANGHAI

En résumé

Mes compétences :
Asie
Business
Chine
Chinois
COMMERCE
Communication
Communication produit
Cosmétique
Étude de marché
International
Luxe
Manager
Mandarin
Marketing
Marketing opérationnel
Merchandising
Retail
Retail manager
Veille
Veille concurrentielle

Entreprises

  • Mc Cann Shanghai - Account Manager Haircare L'Oreal Paris China

    2014 - maintenant - Development of advertising materials (Print & TVC)
    - Brief the creative team
    - Follow the TVC & Print productions
    - Prepare the agency presentation, write the contact report
    - Supervise the competitor’s analysis
    - Control & management of the timeline

  • MC Cann Erickson Paris - International Account Executive

    2012 - 2013 Budget L'Oreal Paris
    - International coordination for Asia-Pacific, Latin America, Africa & Middle East
    - Managed over 30 countries’ needs for TVC & Print materials
    - Advised & assisted countries on local development & adaptations
    - Development of advertising materials (Print & TVC) for Asian Market
    - Followed creative process

  • Printemps - International Coordinator - China Department

    Paris 2011 - 2012 Working language: Mandarin
    - Identified Chinese customers’ needs and provide services (Tax Refund, VIP Service)
    - Managed Tax refund process« Premier Tax Free »
    - Developed & maintained partnership with Chinese Travel Agencies, Tour guides, freelancers
    - Managed Tour guides’s registration form procedure & payment commissions agreement
    - Developed & daily updated a database of more than 3000 Tour Guides (China, HK, Taiwan, Singapour.)

  • Renault - Communication Manager Assistant

    Boulogne-Billancourt 2010 - 2010 Worldwide Marketing Direction
    - Managed & coordinated the production of print materials (brochure, leaflets) for Renault dealer network
    - Drafted formal proposals, prepared material for meetings and presentations to advertising agencies
    - Managed the production of cars photoshoot, collected and prepared Web contents (texts, pictures) for mini-sites
    - Created Press kits for 2010 upcoming car launches (Mégane Coupé Cabriolet, Renault Wind)

  • U Giant Fine Arts logistics Ltd China - Marketing Assistant

    2009 - 2009 Transport and logistic company
    - Conducted a survey on personal stuff moving market, market survey
    - Contacted B2B prospects (embassy workers, foreign companies) to promote services
    - Developed a database of 100 prospective customers (EU, French companies)

  • KENZO - Sales Associate

    Paris 2008 - 2009 Le Bon Marché/Galeries Lafayette Department stores
    - Managed point-of-sale, stock control & inventory, merchandising

  • L'Oreal - Soft Sheen Carson -  Marketing Assistant

    2006 - 2007 Grand Public Division
    - Conducted market analyses & brand positioning surveys (Dark & Lovely, Optimum Care etc.)
    - Implemented & analyzed customer surveys on a sample of 150 persons
    - Optimizated point-of-sale advertising (displays, leaflets)/merchandising, competitors analysis

Formations

Réseau

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