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Aurore PERCHET

PARIS

En résumé

Profile: 15 years of experience with an eclectic, yet coherent career, leading to a position as freelance marketing consultant and manager of my own company SOBAKASU.
Creative -and practical- mind, with a "thinking outside the box" twist and with solid skills in both writing and orally presenting projects.
Fully capable of developing a marketing campaign from A to Z, including putting together right proposals, convincing both decision makers and execution teams, identifying right partners (from sponsors to staff members), managing budget, driving a team, and achieving KPI’s. I have a strong knowledge in various areas such as Telecom, Social Media, Music and Entertainment.
I am also a writer (articles, press communicates, wrap-up documents, short biographies, etc.).

Specialties: new technologies (B2C, mainstream approach), fashion, music, culture


Mes compétences :
Communication
Marketing
Gestion de projet
Internet
Web

Entreprises

  • ENC Blomet - English teacher

    2015 - maintenant Part time English teacher for high school students

  • freelance - Translator

    2014 - maintenant Translations from English to French and French to English

  • Fogale Sensation - Marketing consultant

    2013 - 2014 From December 2013 until March 2014, I was coordinating the Marcomm strategy on WMC2014 for innovative company Fogale Sensation. FS is revolutionizing mobile world with multi-hovering and edge-control technology. http://www.fogale-sensation.com/

  • Able - CEO Able France

    2013 - 2014 Able France is a start-up founded in 2012. Main activity of the company is about semantic web (web vision based on structured sharing and intelligence data). Able designed and developed a unique and innovative technology called Agenios. Thanks to this technology, Able allows a way to collect, structure and share data from any web content and from other data sources, according to the user needs.
    I still pursue my career as a marketing consultant and a writer on top of this position.

  • Orange - Freelance consultant specialized in go to market (mobiles) and digital marketing

    Paris 2012 - 2014 In Guy Collet's and Jean-Marie Culpin's team, working on retail marketing solutions over European orange Footprint. Via my own company SOBAKASU.

  • Orange - External consultant at Marketing, Distribution & Innovation Europe & AMEA

    Paris 2011 - 2012 Working with Mr Franck Auvray to support and coordinate retail/POS activities with mobile manufacturers all over Orange European footprint to increase efficiency in store traffic and sellout. via The Shadow Company.

     Optimization of partnership Orange/manufacturer on Euro 2012 sponsorship, i.e. animation (online, experiential), promotional offers (mechanisms, prizes, events), coordination with different partners and teams (manufacturer, orange, distribution, marketing device, brand, agencies…), communication with 11 different countries (intranet site, conference calls, daily support).

  • LG Mobilecomm - Marketing manager

    2009 - 2011 Since 2009 Marketing Consultant (freelance, in parallel with LG occupation) on celebrities, fashion, Music, telecom and new technologies (excluding operators and mobile manufacturers)
    Since 2008 Head of Marketing, GAT Orange, Europe and AMEA, company LGE Mobilecomm
    Strategies and Marketing solutions, dedicated to Orange customer for the mobile portfolio, i.e.:
    ? Conception, development and deployment (France and Spain) of the exclusive campaign Ambassadeur de Star (www.ambassadeurdestar.com) with Taylor Lautner (Twilight) to strengthen brand awareness on targeted audience, promote social networks usage on mobile and stimulate sell out. (Best manufacturer marketing campaign of the year according to Orange at Top Management Meeting/ Q2 2010)
    ? Quarterly official Roadmap presentations to Orange Portfolio Teams (150 people), Production of introduction movie, optimization of time and space (workshops), support of local LG teams for local customer presentations. (Reviewed by Orange as best in class presentation for 2 years in a row).
    ? Exclusive marketing 2.0 proposals for each new product (on top of generic campaigns), always reviewed by Orange as best in class.
    ? Deployment of live dummies, sales and services incentive programs in POS : Set up of Customer Champion (global internal Orange sales incentive) sponsorship in 2010, i.e. coordinating the event in Dubaï, providing exclusive look and feel, workshop sessions, dedicated challenge during the event ( heavily promotion of LG products and features), as well as ongoing challenge on orange intranet.
    ? Optimized promotion of new usages (mobile social web, smartphones, applications…)
    ? Supporting product manager by being pro active in proposing added value ideas, such as content, design, colors, etc.
    ? Special LG awards as Best account team in the world for performance in Q3 2009.

  • Sony Ericsson - Marketing manager

    Puteaux 2007 - 2008 2007-2008 Marketing Manager, GCU Orange, Europe, company SONY ERICSSON
    ? Proposing, elaborating and managing global marketing campaigns on walkman (music).
    ? Advising and following up on local marketing activities in Belgium, France, Poland and Slovakia.
    ? Proposing themes for imaging, gaming, TV, business campaigns as well as presentation for the Roadmap.

  • N/A - Writer

    2000 - maintenant I write promotional biographies for artists, press communicates, projects, TV series, documentaries, etc.

  • freelance - Freelance writer

    2000 - maintenant I write promotional biographies for artists, press communicates, projects, TV series, documentaries, etc.

    Since 2013, I am a freelance contributor to GREEN ATTITUDE magazine (environmentalist, feminine magazine) and since 2014, to www.paris-newyork.tv (great NY tips in Paris).

    From august til december 2014, weekly morning show (6AM to 9AM), le Réveil Chérie de Vincent Cerutti, doing research and writing.

Formations

Pas de formation renseignée

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