Spartoo.com
- Responsable Marketing Internet
2008 - maintenant
- Creation and management of a 20 million € marketing budget for 15 countries, ROI oriented
- Management of a team of 20+ international people
- Follow up and optimization of affiliate programs (more than 15 platforms in Europe)
- Follow up and optimization of display advertising campaigns (media buying, Facebook)
- SEO : technical optimizations and netlinking strategy
- SEM : follow up of campaign, close relationships with all search engines
- Shopbots / Social marketing
- Lead generation : coregistration, sponsoring, surveys. More than 20 millions emails collected all over Europe
- Newsletter : delivrability improvments, A/B testing, segmentation
- CRM : follow up and optimization of the repeat business, churn, lifetime value
- Strategic contracts negotiations: payment providers, marketing softwares
- Monetization of all databases
