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Babacar NDOYE

Lausanne

En résumé

Country Manager with a proven track record of working in challenging environment with over 11 years experience in all aspects of sales, marketing and distribution in Europe and Africa.
Highly motivated and successful in optimizing business and team potentials. Focused on achieving goals, and delivering the highest standards in very difficult market conditions and challenging environments.
Believing that the ability to monitor market trends, sales integrity and sound customer follow-up with the ability to inspire others, would maximize profits and strengthen staff, customer and consumer retention.

Specialties:Build Successful management teams in multi-cultural matrix organizations.
Develop and implement winning market & functional strategies
. Sales and Supply Chain
. Marketing, Branding, Mechandising, Consumer Insights
. Budget, Planning

Mes compétences :
Brand management
Team Management
Gestion des ressources humaines
Management opérationnel
Analyse stratégique
Analyse financière
Risk management
Gestion de centres de profit
Marketing opérationnel
Planification stratégique
Recrutement
Formation
Trade marketing
Afrique de l'ouest
Management international
Mobilité internationale
International

Entreprises

  • Philip Morris International - Field Manager SENEGAL

    Lausanne 2013 - maintenant Field Manager Senegal, reporting to the General Manager SENEGAL.

    In charge of the Commercial strategy, Trade and Consumer engagement activities, managing 7 direct reports and 85 employees.

    • Develop a robust commercial plan to optimize the achievements of sales and marketing targets, identify risks and opportunities, detail and validate the functional plans.
    • Responsible of ensuring that the organization counts on the adequate resources in all SENEGAL areas for the execution of the strategy.
    • Drive sales within all trade channels and ensure execution of Trade and Marketing Campaigns
    • Implement the correct organization, with roles, responsibilities and adequate competency
    • Recruit, retain and train the best human resource, assign the best talent to the key positions of the organization
    • Follow-up and update the implementation of strategic initiatives bi-monthly
    • Identify and communicate the key aspects that impact the results in the short and medium terms
    • Optimize the general CAPEX returns to protect and increase the market position
    • Optimize the cost of funds in collaboration with Headquarters treasury office
    • Proactively identify and administrate the risks related to the regulatory environment, the fiscal and income tax environment, operational continuity, environmental, social responsibility of the business, SOX and fraud.

  • PHILIP MORRIS - Manager sales development and distribution for west and central Africa

    Lausanne 2011 - 2013 • In charge of Trade marketing, Distribution activities, business intelligence, customer services and training for West and Central Africa countries (15).
    • Organization of the retail sales strategy within capital city and upcountry.
    • Elaboration of the sales and distribution strategy
    • Supervision of the distribution team on the management of the supply chain.
    • Identification and selection of key distributors.
    • Responsible for developing and maintaining trade marketing strategies to meet the organization’s objectives
    • Development of the communication, visibility and sponsorship program.
    • Overall business dashboard monitoring, analysis and corrective actions practice to adjust shortfall between budget and actual.
    • Development of a customer management strategy to sustain excellent relationship with customers in terms of understanding their concerns and business needs, ensure availability of resources to manage any incidents that might affect the services

  • LA HALLE, groupe VIVARTE - Directeur Régional

    Paris 2007 - 2011 responsable du management d'un réseau de 21 magasins implantés en centre ville , centre commercial et en périphérie.
    CA de 43 M Euros de CA,178 personnes, localisés sur la première couronne parisienne.
    Je suis assisté dans ma mission d’un responsable maintenance et travaux, d’une responsable recrutement et d’un analyste flux et logistique.

    Résultats : augmentation de CA de 19 % en trois ans à surface comparable et du résultat brut d’exploitation de 26%, turnover des effectifs ramené de 26% à 12%.

    Mission:
    - validation des mouvements R.H (recrutement, mutation, promotion et départ) et valide le plan de formation annuel de ma région.
    Relations avec les IRP (CE, CHSCT et DP).

    -Implémentation des normes commerciales et merchandising par la mise en place de lignes conductrices hebdomadaires, mensuelles et saison, l'animation du marketing local et la mise en place de challenges commerciaux.

    -Atteinte et dépassement des indicateurs de gestion (KPI)
    (résultats d’exploitation, flux, panier moyen, taux de transformation, développement sectoriel, progression des gammes, démarque, frais de personnel, productivité…) et du P&L de ma région allant de la définition du budget prévisionnel à son pilotage tout au long de l'exercice et reporting à la fois quantitatif et qualitatif de mes activités.

    -Ouverture, en collaboration avec les services travaux et maintenance, 7 nouveaux magasins dont le premier concept centre ville dédié à l’univers de la femme (LEVALLOIS) et le premier dans l’univers du bébé 0 36 mois (ASNIERES) et procédé à 6 rénovations « lourdes » en quatre ans.

    -Coordination de projets transversaux nationaux, depuis deux ans concernant notamment la gestion des stocks et des frais de personnel (mise en place de nouvelles procédure, d’outils de suivi et books formation) et l’optimisation de la sécurité des biens et des personnes en magasin.

  • CASTORAMA - CHEF DE DEPARTEMENT

    Templemars 2003 - 2007

Formations

Réseau

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