Mes compétences :
Luxury Goods
International Business Development
Entreprises
Baccarat
- Area Director
Baccarat2012 - maintenant
Baccarat
- Area Manager Benelux Scandinavia
Baccarat2011 - 2012- Established Baccarat Benelux-Scandinavia office in Amsterdam.
- Working to strengthen and redevelop the distribution network and brand positioning in the Benelux and Northern European markets for various distribution channels, including tableware, jewelry, furniture, decoration, and lighting.
- Working to increase brand awareness and brand equity in the 7 Northern European markets and establish Baccarat as a true luxury brand.
- Acting as Baccarat’s brand ambassador on all appropriate occasions: fairs, events, exhibitions, etc.
Lancel, Paris, France
- E-commerce consulting project (MBA Internship)
2010 - 2010• Conducted a competitive online market analysis
• Developed the online strategy to leverage lancel.com traffic
• Developed the strategy for the Lancel e-commerce website: creative concepts, marketing and communication plans, implementation plan, budget, etc.
ESSEC
- Graduate 2010 MBA in International Luxury Brand Managment
Cergy-Pontoise2009 - 2010
Vincent Sheppard
- Export Manager
2004 - 2009• Prospected and set up distribution in new emerging markets worldwide (Japan, South East Asia, the Middle East, Canada, Eastern Europe, FSU, etc.): visited potential markets and prospects, concluded distribution agreements, set out market penetration strategies, managed key accounts and architectural projects.
• Organized participation in furniture/design fairs.
• Managed and provided guidance and active support to the agent network in Southern Europe, Eastern Europe and Scandinavia (12 agents): selected and hired agents; set out marketing strategies, targets and objectives; trained agents and managed key accounts.
• Member of the Marketing and Design Committee: contributed to the creative decisions of the company: photography, house style, catalogue concepts, new collections, etc.
• Increased sales from €800.000 (2004) to €2.400.000 (2008) in assigned markets.
• Coordinated the renewal of the company website, wrote all texts in Dutch and English.
• In charge of press relations.
