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Barend VAN MULLEM

Baccarat

Electionseuropéennes 2024

RETROUVEZ GRATUITEMENTLe résultat des européennes à Bruges ainsi que le résultat des européennes en Gironde.

En résumé

Mes compétences :
Luxury Goods
International Business Development

Entreprises

  • Baccarat - Area Director

    Baccarat 2012 - maintenant

  • Baccarat - Area Manager Benelux Scandinavia

    Baccarat 2011 - 2012 - Established Baccarat Benelux-Scandinavia office in Amsterdam.
    - Working to strengthen and redevelop the distribution network and brand positioning in the Benelux and Northern European markets for various distribution channels, including tableware, jewelry, furniture, decoration, and lighting.
    - Working to increase brand awareness and brand equity in the 7 Northern European markets and establish Baccarat as a true luxury brand.
    - Acting as Baccarat’s brand ambassador on all appropriate occasions: fairs, events, exhibitions, etc.

  • Lancel, Paris, France - E-commerce consulting project (MBA Internship)

    2010 - 2010 • Conducted a competitive online market analysis
    • Developed the online strategy to leverage lancel.com traffic
    • Developed the strategy for the Lancel e-commerce website: creative concepts, marketing and communication plans, implementation plan, budget, etc.

  • ESSEC - Graduate 2010 MBA in International Luxury Brand Managment

    Cergy-Pontoise 2009 - 2010

  • Vincent Sheppard - Export Manager

    2004 - 2009 • Prospected and set up distribution in new emerging markets worldwide (Japan, South East Asia, the Middle East, Canada, Eastern Europe, FSU, etc.): visited potential markets and prospects, concluded distribution agreements, set out market penetration strategies, managed key accounts and architectural projects.
    • Organized participation in furniture/design fairs.
    • Managed and provided guidance and active support to the agent network in Southern Europe, Eastern Europe and Scandinavia (12 agents): selected and hired agents; set out marketing strategies, targets and objectives; trained agents and managed key accounts.
    • Member of the Marketing and Design Committee: contributed to the creative decisions of the company: photography, house style, catalogue concepts, new collections, etc.
    • Increased sales from €800.000 (2004) to €2.400.000 (2008) in assigned markets.
    • Coordinated the renewal of the company website, wrote all texts in Dutch and English.
    • In charge of press relations.

Formations

  • Essec

    Cergy Pontoise 2009 - 2010 MBA International Luxury Brand Management

  • EHSAL MANAGEMENT SCHOOL EHSAL (Brussel)

    Brussel 1998 - 2004 Masters in Commercial Engineering

    Dissertation: Research on prospective furniture markets in Japan, including 5 weeks of on-site research in Tokyo and Osaka

Réseau

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