PARIS
Born and raised in Italy, I arrived in France in 2003 attracted by the bohemian Paris, Fashion and Design. I worked as Advertising Manager for Condé Nast Italy (Parisian office) for 7 years. For the 15 magazines and web-sites of the Company, I was in charge of the French, English, Belgian and Swiss Markets. This experience allowed me to become a business development professional with working within international luxury markets, encompassing both sales and 360° strategy. Engaging and negotiating with senior professionals and organizations and developing sound business relationships in order to maximize revenue generation and on-going customer satisfaction became her passion. After this work experience, deeply fascinated by the 'brand universe’, I did a Masters in Brand Strategy and Multimedia Communication, at the Sorbonne University in Paris. I began my career in branding at Landor and Associate's Parisian office where I worked on several packaging and corporate projects. Since joining Interbrand, my main clients are Wrigley, DBApparel and Société des Vins de France.
