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Benedetta BONI

PARIS

En résumé

Born and raised in Italy, I arrived in France in 2003 attracted by the bohemian Paris, Fashion and Design. I worked as Advertising Manager for Condé Nast Italy (Parisian office) for 7 years. For the 15 magazines and web-sites of the Company, I was in charge of the French, English, Belgian and Swiss Markets. This experience allowed me to become a business development professional with working within international luxury markets, encompassing both sales and 360° strategy. Engaging and negotiating with senior professionals and organizations and developing sound business relationships in order to maximize revenue generation and on-going customer satisfaction became her passion. After this work experience, deeply fascinated by the 'brand universe’, I did a Masters in Brand Strategy and Multimedia Communication, at the Sorbonne University in Paris. I began my career in branding at Landor and Associate's Parisian office where I worked on several packaging and corporate projects. Since joining Interbrand, my main clients are Wrigley, DBApparel and Société des Vins de France.

Entreprises

  • Landor Associates

    maintenant
  • Landor

    maintenant
  • INTERBRAND - PROJECT MANAGER

    maintenant
  • Landor Associates - Chef de Projet - Mission

    2010 - maintenant • Interface entre les clients et les designers/créatifs
    • Coordination et suivi de projets corporate et packaging du brief à la réalisation finale
    • Réalisations d'audits stratégiques et participation active aux brainstormings
    • Etudes de marché et veille concurrentielle
    • Réunions de créativité en collaboration avec les designers
    • Naming
    • Business Development
  • Media Edition International SNC (Edizioni Condé Nast Italie) - Chef de publicité

    2003 - 2010 • MARKETING: Research and development of viable Markets;
    Acquisition of new clients;
    Analysis of competitive strategies (Nielsen, Audipress, International Press);
    Creation of marketing strategies for developing French, English, Swiss and Belgian clients and identification of prospective clients for the Italian Market;
    Creation of client database to stimulate growth of new business activities.

    • COMMERCIAL: Acquisition of new clients whilst providing support to existing client base;
    Sale of both print and online media space in France, England, Swiss and Belgium; Responsible for 30% increase in sales per annum.

    • CRM: Responsible for establishment of client support network, anticipating requirements and exceeding their expectations;
    Maintenance and strengthening of long-term alliances and customer relations;
    Consultation of image and brand development;
    Evaluation of effective communication with both traditional print and web media;
    Provision of support to effect development of profitable relationships (e.g. mailing).

    • ADMINISTRATIVE: Prepartion of commercial proposals;
    Responsible for logistics of publicity materials to and from Milan headquarters;

Formations

  • Libera Università Di Lingue E Comunicazione IULM-MI (Milano)

    Milano 2010 - 2010 CELSA Paris- Sorbonne- Master 2: STRATEGIE DE MARQUE ET COMMUNICATION PLURI MEDIA

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