Mes compétences :
Business
Directeur Business Unit
MARKET ACCESS
Marketing
Entreprises
Impeto-medical
- Directeur des Opérations
2014 - maintenant
Bristol-Myers Squibb Europe
- Pricing & Market Access Operations & Capabilities Director Europe
Rueil-Malmaison cedex2010 - 2013-Design and implement an access capabilities strategy
-Develop a framework to ensure access stakeholders engagement plans are built efficiently
-Ensure the improvement of the access skills across the organization
-Responsible for the access capabilities Global-Regional-Local alignment
-Lead cross-functional teams dedicated to Market Access projects such as payer partnership, stakeholder segmentation, value impact on Physicians
-Increase the understanding/monitoring of the healthcare landscape changes to improve the access decision making
Bristol-Myers Squibb Europe
- 2009-2010 Europe Field Access Director
Rueil-Malmaison cedex2009 - 2010-Shape the vision and drive the deployment of a new field access organization in Europe based on environment changes, customer needs and BMS imperatives
-Ensure new products Field Access launch readiness
-Ensure the execution of the field access tactical plans
-Implement in Europe an ETMS system and appropriate metrics
Bristol Myers Squibb
- Business Unit Director Immunoscience & Pain
Rueil-Malmaison cedex2007 - 2009-Business Unit creation to launch Orencia in France : Biotherapy in Rheumatoid Arthritis.
oOrencia Results above budget - first country in market share
-European lead and responsible for France for Perfalgan (Paracetamol IV)
-Manage the marketing and sales force teams as well as the coordination between the different field organizations (Reps, MSMs, KAMs)
-Active participation to the European Immunoscience Steering Committee
Bristol-Myers Squibb France
- New Product Introduction Associate Director
Rueil-Malmaison cedex2005 - 2007-Country (France) Early Brand Lead : Orencia (Rheumatoid Arthritis), Belatacept (Transplantation)
-Responsible for the mobilization and coordination between functions
-Identify the major opportunities, challenges and customer needs
-Ensure alignment and provide insights to the European Organization
-Maximize the potential of the products by ensuring optimal access
Bristol-Myers Squibb Europe
- Marketing Europe Strategic Sourcing Associate Director
Rueil-Malmaison cedex1998 - 2004-Responsible for the sourcing strategy in the marketing category for Europe
-Select and negotiate with the marketing suppliers (creative agencies, printers, media buy agencies, market research, group meeting agencies…)
-Other assignments:
3 months in the US to implement a new global Market Research sourcing strategy
Acting 6 months as European Strategic Sourcing Category Leader teams Director
Purchasing Sites Assessment Team Leader for several countries: recommendations development and implementation to improve the purchasing organizations efficiency
GNR Pharma (Knoll Generic subsidiary)
- Sales and Marketing Director
1996 - 1998-Manage the Marketing team and Sales force: 60 Rep's visiting physicians and taking orders in pharmacies, Product Manager, Marketing Services Responsible for the Pharmacist direct sales
