logo
Menu

Benezeth JEAN LOUIS

PARIS

Résultats examens 2026

RETROUVEZ GRATUITEMENT Le résultat du bac à ParisLe résultat du brevet à Paris Le résultat du BTS à Paris

En résumé

Market Access – Business Unit Director –Marketing

Mes compétences :
Business
Directeur Business Unit
MARKET ACCESS
Marketing

Entreprises

  • Impeto-medical - Directeur des Opérations

    2014 - maintenant

  • Bristol-Myers Squibb Europe - Pricing & Market Access Operations & Capabilities Director Europe

    Rueil-Malmaison cedex 2010 - 2013 -Design and implement an access capabilities strategy
    -Develop a framework to ensure access stakeholders engagement plans are built efficiently
    -Ensure the improvement of the access skills across the organization
    -Responsible for the access capabilities Global-Regional-Local alignment
    -Lead cross-functional teams dedicated to Market Access projects such as payer partnership, stakeholder segmentation, value impact on Physicians
    -Increase the understanding/monitoring of the healthcare landscape changes to improve the access decision making

  • Bristol-Myers Squibb Europe - 2009-2010 Europe Field Access Director

    Rueil-Malmaison cedex 2009 - 2010 -Shape the vision and drive the deployment of a new field access organization in Europe based on environment changes, customer needs and BMS imperatives
    -Ensure new products Field Access launch readiness
    -Ensure the execution of the field access tactical plans
    -Implement in Europe an ETMS system and appropriate metrics

  • Bristol Myers Squibb - Business Unit Director Immunoscience & Pain

    Rueil-Malmaison cedex 2007 - 2009 -Business Unit creation to launch Orencia in France : Biotherapy in Rheumatoid Arthritis.
    oOrencia Results above budget - first country in market share
    -European lead and responsible for France for Perfalgan (Paracetamol IV)
    -Manage the marketing and sales force teams as well as the coordination between the different field organizations (Reps, MSMs, KAMs)
    -Active participation to the European Immunoscience Steering Committee

  • Bristol-Myers Squibb France - New Product Introduction Associate Director

    Rueil-Malmaison cedex 2005 - 2007 -Country (France) Early Brand Lead : Orencia (Rheumatoid Arthritis), Belatacept (Transplantation)
    -Responsible for the mobilization and coordination between functions
    -Identify the major opportunities, challenges and customer needs
    -Ensure alignment and provide insights to the European Organization
    -Maximize the potential of the products by ensuring optimal access

  • Bristol-Myers Squibb Europe - Marketing Europe Strategic Sourcing Associate Director

    Rueil-Malmaison cedex 1998 - 2004 -Responsible for the sourcing strategy in the marketing category for Europe
    -Select and negotiate with the marketing suppliers (creative agencies, printers, media buy agencies, market research, group meeting agencies…)
    -Other assignments:
    3 months in the US to implement a new global Market Research sourcing strategy
    Acting 6 months as European Strategic Sourcing Category Leader teams Director
    Purchasing Sites Assessment Team Leader for several countries: recommendations development and implementation to improve the purchasing organizations efficiency

  • GNR Pharma (Knoll Generic subsidiary) - Sales and Marketing Director

    1996 - 1998 -Manage the Marketing team and Sales force: 60 Rep's visiting physicians and taking orders in pharmacies, Product Manager, Marketing Services Responsible for the Pharmacist direct sales

  • Knoll-France - Cardiovascular Franchise Marketing Manager

    1991 - 1996 -Start as Product Manager (Isoptin) and then manage the cardiovascular franchise (Gopten, Tarka)

  • Aventis (Cassenne Laboratories) - Product Manager - Topical Agents

    1989 - 1991

  • Aventis (Rhône-Poulenc) - Product Manager in Argentina

    1987 - 1989

Formations

Réseau

Annuaire des membres :