Menu

Pol VANAERDE

BRUGGE

En résumé

I'm founder and actual president of the EPP - European Pricing Platform -Array.

During my whole career, started as product manager, later marketing manager and group product manager for multinational companies as Alpro, Mc.Bride and Conoco-Philips, I've always been involved in 'pricing'.

It's my conviction that pricing, together with innovation (value creation), will become one the most important profit drivers for the next decades. I've founded the EPP on request of several pricing managers of the 'early days'. They pushed us to bring state-of-the art knowledge sharing.

This reflects in our interactive workshops, trainings, the EPP CPM (certficication) program, and conferences. Look forward to meet you there !

Mes compétences :
Pricing

Entreprises

  • European Pricing Platform - Founder

    2007 - maintenant The mission of the European Pricing Platform is to be the thought leadership portal for pricing and profit optimsations professsionals.

  • Conoco-Philips - New Business Development Manager

    1997 - 1999 New retail concept for fuel stations network - rethinking the added value of retaiil concepts for consumers.

  • Mc Bride - Group Product Management

    1995 - 1996 Gained experience understanding the specific business environment of Private Label Business - retailer portfolio strategy and category management - together with the importance of a strong vision development and culture in a multinational company.

  • Alpro - Marketing Manager

    1988 - 1994 Launched Alpro Soyfoods in Europe - product-, brand- and marketing management - great time !

Formations

Pas de formation renseignée

Réseau

Annuaire des membres :