McKinsey & Company
- Associate Partner - Leader of the Fashion, Beauty and Luxury practice for France
PARIS2018 - maintenantStrategy & Organization
- Designed 5-year strategic plan for a luxury brand to double revenues and improve profitability
- Assessed geographic priorities and resources re-allocation opportunities for a global beauty player
- Developed expansion strategy for a Premium fashion group – focusing on market entries in Asia
- Conducted European go-to-market organization review for a prestige beauty group
Assortment & product development
- Led the modernization of the end-to-end merchandising process for a lingerie player – reducing lead times by 30%
- Optimized the assortment of a luxury fashion house with products and stores segmentation
- Reviewed products lifecycle and buying sessions model for a leading luxury brand
- Reduced products complexity for an Asian skincare brand
Branding, marketing and digital
- Designed the brand positioning and associated communication plan for a premium menswear brand
- Developed the launch strategy (from value proposition to media campaign) for a premium automotive player
- Conducted the digital and data transformation for a luxury conglomerates
- Optimized marketing mix of a fashion retailer – including market spend optimization
Retail & store management
- Supported the design of an omnichannel experience for a luxury brand’s stores
- Led a lean retail program to enhance the store staff performance for a French apparel retailer
- Developed and tested a new store concept for a value apparel player
- Optimized a fashion brand stores European network (including Capex rationalization)
Performance transformation
- Conducted a 1-year turnaround for a fashion retailer – delivering 5pt of EBITDA improvement
- Reduced costs for a beauty player to generate 10% savings
- Performed diagnostic and first stages of a prestige beauty brand turnaround
- Developed a new business model for a niche fragrance player
MCKINSEY AND COMPANY
- Associate Partner, Tokyo (Japan)
2016 - 2017
McKinsey & Company
- Engagement manager
PARIS2014 - 2016
McKinsey & Company
- Associate and senior associate
PARIS2010 - 2014
YVES SAINT LAURENT (L'Oreal Produits de Luxe Suisse)
- Product Manager
