VICE Media FRANCE
- Directeur Général
2010 - 2018
Responsible for developing VICE in France, transforming a print magazine into a video driven media brand with multiple digital content verticals, offering marketing expertise to key brands on the millenials target, before launching its own linear TV channel.
In 7 years, human resources from 4 to 85 persons & creation and development of internal video production department, in-house media sales house and creative agency.
• Media: from a print magazine to a video driven media
Digital
- Launch of 8 websites, dedicated to main millennials passion points (VICE.COM but also i-D, Noisey, VICE News, The Creators Project, Motherboard, VICE Sports, Munchies)
- large presence on social media (FB, Instagram, Twitter)
- n°1 Snapchat Discover french channel
- video channels for each vertical (YouTube and Dailymotion)
TV
- 2014: launch of the first VICE TV daily Show (Le Point Quotidien, France 4)
- 2015: production of the first 45 min weekly Show (Grand Central, France 4)
- 2015: production of 5*52min for France 4
- 2016: launch of VICELAND France, linear TV channel (Canal exclusive distribution)
Print
- 80k magazines per issue
• VIRTUE WORLDWIDE: the creative agency by VICE
A full service creative agency to guide brands and partners from insights and strategy definition to creative development, production, programming and activation.
Culturally rooted, millennial first, with international production capabilities :
- Digital and social media: Label 5, Picon, Johnny Walker, Durex, Coca Cola...
- Video and Branded Content: Chanel, Ibis, Lacoste, Adidas, Heineken, Ford, EDF...
- Event: YouTube Brandcast, The Creators Project, Jägermeister, Huawei P10 launch party…
• VICE DIGITAL NETWORK: integrated media sales house
40 French digital publishers / 500 international publishers, united in an exclusive digital media offer
Main French partners: Nova, Time Out, Fubiz, A Nous Paris, Street Press, Numéro, Modzik, Garance Doré, Rockyrama, Booska P, Ufunk…
