Bernard-Joseph BURCH

En résumé

Entreprises

• SAN FRANCISCO SYMPHONY - Senior Marketing Manager, Subscriptions

  2008 - 2010 SAN FRANCISCO, CALIFORNIA USA
  
  Marketing and sales management of $11 million subscription revenue (via prospecting, renewal & new acquisition) responsible for all direct mail, print, radio, online, outdoor advertising and a 42-week telemarketing campaign with a $1 million expense budget. Campaigns covered over 250 concerts per year. Exceeded 66% average hall capacity goals set by Director.
  
  Created and managed national marketing campaigns for Keeping Score television series and Mahler CD releases for SFS Media; USA Today, Bravo, NY Times, NPR, PBS, Newsweek, etc.
  
  Reported to Executive Team weekly sales updates and strategy using sophisticated ticketing reporting analysis. Acted as interim Marketing Director during national search to fill that position.
  
  Drastically expanded internet marketing initiatives and reallocated budgets for greater exposure with existing marketing budget of $11 million.

• THE SAINT PAUL CHAMBER ORCHESTRA - Associate Director of Marketing

  2004 - 2008 SAINT PAUL, MINNESOTA USA
  
  Generated 80% of earned revenue; consistently exceeded all annual revenue goals though detailed creation and management of annual subscription campaigns; packaging and pricing; monitoring of inventory; hall rescaling; and cost-saving opportunities. Managed annual 44-week telemarketing campaign.
  
  Managed complete website redesign integrating sophisticated ticketing & fundraising software. Maintained 100% annual online sales growth over 4years. Expanded email database by over 100% and maintained a 50% growth rate.
  
  Managed all branding initiatives. Conducted market research of consumer perceptions for identification additional performance venue locations. Successfully implemented a complete rebranding campaign. Designed and instituted a corporate Style Guide for consistent brand standards throughout organization.
  

• EMarketingDoctor.com - Founder / Consultant

  1999 - maintenant PARIS, FRANCE
  
  Conseiller marketing sur Internet pour grandes entreprises et PME sur tous les aspects du e-marketing et de la publicité en ligne – vidéo, médias sociaux, mobile, génération de trafic Web rémunérant (PPC, PPV, CPM), marketing d’affiliation, gestion de l’e-réputation et de l’image en ligne, référencement et optimisation de campagnes d’achat de mots-clés – ainsi que la planification stratégique, design web pour ordinateurs, tablettes et téléphones mobiles, élaboration de l’image de marque et tests à variantes multiples.
  
  • Médias Sociaux pour conduire site web circulation - stratégie, des offres et / ou d'analyse
  • Mobile création de site web - sites de mini-mobile (1-10 + pages)
  • Maintenance du Site - les modifications de contenu, référencement, webmaster, etc
  • Digital Advertising - annonces sur Google, Facebook, LinkedIn, etc
  • Lead Generation - la collecte d'adresses e-mail de visiteurs du site
  • La gestion des campagnes E-mail - créer des "auto-répondeur" système de messagerie
  • Création de Contenu - écrire et publier des articles pour les blogs, etc
  • SEO - optimiser site pour les moteurs de recherche et les réseaux sociaux
  • Stratégie de marketing numérique - analyser commercialisation en cours et de fournir un plan détaillé

• THE MUSICLAND GROUP / BEST BUY - Senior Audio Marketing Manager, Senior Visual Merchandising Manager

  1996 - 2003 MINNEAPOLIS, MINNESOTA USA
  
  Analyzed/reported sales performance and inventory management of 900 stores. Determined niche market viability. Created and managed the development and implementation of audio niche marketing/branding plans; especially Latin, Urban, Classical and Christian genres. Partnered with national music labels and distribution companies to negotiate over $1 million in annual funding for marketing initiatives. Managed celebrity appearances.
  
  Directed creative team in development of in-store signage for 700 stores nationwide. Wrote and published detailed monthly & weekly visual merchandising booklets directing stores how to set up their merchandising to be in compliance with millions of dollars of funding. Managed annual signage budget of $1.5 million.
  
  Managed revenue for retail entertainment merchandise (music, electronics & video) in excess of $8 million—of a $10 million store. Increased sales by 27% within first 6 months. Designed accounting and tracking methods for increased efficiency and continued growth. Hired, trained, and supervised teams of up to 40 people.

• MID-ATLANTIC CHAMBER ORCHESTRA - Executive Director

  1994 - 1995 WASHINGTON, D.C. USA
  
  Developed long-range marketing plans for an orchestra performing concurrently in five cities in four states. Prepared and controlled orchestra’s operating budget. Provided regular written/oral reports to the Boards of Directors. Obtained corporate donations for orchestras. Developed and maintained various mailing lists for four states. Planned, administered and supervised all operational functions. Tour Manager for a 15-day tour of Spain—supervising three conductors, 150 choristers, 40 orchestra members.

Formations

• International Tour Management Institute (San Francisco)

  San Francisco 2004 - 2004 Certification in Tour Management
  
  SAN FRANCISCO, CALIFORNIA USA
  
  Domestic and International tour director training and certification.

• Indiana University Bloomington (Bloomington)

  Bloomington 1989 - 1993 Bachelor of Science

Réseau

• Anne-Brigitte HAMPARTZOUMIAN KAREL

• Arnaud LAMANDÉ

• Jonathan JOURNIAC

• Marc MEYER

• Melissa GAGNON

• Meriam MOHAMEDI

• Mickael LEFORESTIER

• Pascal FONQUERNIE

• Sai KIRAN

• Thierry MONTEAN