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Ratecard / AdNovia
- Co-CEO and Owner
2011 - maintenant
Ratecard and AdNovia now operate as an independent and profitable company, as the result of a LBO from Fivia in January 2011.
Ratecard is the unique referential for the Internet advertising offer in France, providing advanced marketing/communication services and publishers advertising offer database integration.
AdNovia offers Internet ad campaigns trafficking services and ad operations outsourcing to both advertisers and publishers.
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Kaboul.fr
- Side project
2009 - maintenant
http://twitter.com/kaboul_fr
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Microsoft
- Marketing Manager
Issy-les-Moulineaux.
2005 - 2008
Managed P&L for MS Project and Visio business lines
- Leveraged a cash cow strategic positioning.
- Developed dramatically the consultancy partners network.
- Rationalized transactional sales processes.
- Increased sales by +14% CAGR
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Indépendant
- Consultant en management
2002 - 2005
- for SNCF, studied the strategic opportunity to create a low-cost railways company
- for SNCF, built detailed model for the cost structure and P&L of a business unit, proposed realistic scenario for a 8% costs reduction
- for AIR FRANCE, reorganized project management for Airbus A340 maintenance: redesigned plannings (gained 2 weeks on a typical 9-weeks maintenance project), designed and implemented steering indicators and return on experience
- for SNCF, performed a strategic study for the improvement of the international traffic hub, assessed likely impacts on profitability, organization, service level and flexibility
- for BRITISH TELECOM, analyzed supply chain leakages in a new mobile offer to small businesses, proposed short-term improvements and reduced orders losses by 35%
- for a THALES department, designed and implemented CMMI level 2 programme steering structure, re-engineered processes for radar design and construction
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Fivia
- Directeur associé
2000 - 2002
A software vendor for internet advertising, Fivia services blue chip customers (Orange, TF1, Microsoft, ...) and has operations in 11 countries.
- Raised 2 rounds of funding from top tier VC firm
- Set up a team of 26 staff, including a 13-person software development team
- Executed a cost-killing program resulting in 43% expenses reduction in 6 months, including a mass redundancy plan
- Successfully sold the company to IPMG in 2007
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KPMG Peat Marwick
- Consultant
Courbevoie
1998 - 2000
- for FRANCE TELECOM, prepared decentralization of marketing and sales organization: studied best practices and proposed their implementation plan
- for FRANCE TELECOM, led decentralization of Mobile Business offer: defined prices and discounts policy, set up operating processes
- for EDF-GDF, set up a SAP project quality plan
- for CNP, conducted a global review of IS re-engineering program
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Startups
- Divers
1996 - 1998
