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Blandine RUF

Marne La Vallée Cedex 2

En résumé

Dynamic, results-oriented professional in consumer goods marketing. Possesses experience in digital marketing and teamwork. Easy adaptability for new projects and environment. Passionate by new challenges and new trends. Strong skills in communication and the ability to deliver high quality result.

Mes compétences :
Créativité
Capacités rédactionnelles
Autonomie
Rigoureuse

Entreprises

  • NESTLE FRANCE - Retail Sales Representative - (13,5 million €)

    Marne La Vallée Cedex 2 2011 - maintenant Management & development of 40 stores portfolio to increase Nestlé turnover
    - Ensure all products are present and lead the innovation launch at store level
    - Negotiation & organization of promotions in-store (optimal location, incremental display)
    - Implement corporate merchandizing objectives + recommandations
    - Capitalize on retail distribution opportunities at store level thanks to knowledge on POS
    - Provide stores data & competitive intelligence to head office

    Achievements:
    1. Increase of market share: +2.5 pts in Babyfood, +6 in Mousline
    2. Total shelf space gain (Auchan CALUIRE: +5 pts in Babyfood
    3. Build new partnerships

  • NESTLE FRANCE - Assistant Product Manager - Nestlé Dessert (Turnover: 100 million €)

    Marne La Vallée Cedex 2 2011 - 2011 Brand & Product Management
    - Performance Analysis (panel) and recommandation
    - Implementation of the Nestle Dessert 40’ birthday on all our communication material

    Development of the brand holistic digital engagement strategies to engage consumers
    - Management of the website www.latableadessert.fr (+ 2 million single user / year)
    - Conception and launch of the first iPhone App Nestlé Dessert
    - Elaboration, development and launch of the Nestlé Dessert Facebook FanPage

    Development of 2 new products on the French market
    - New recipe Nestlé Dessert (coffee): marketing strategy, price, promotion, packaging...
    - New product launch in France (Nestlé Dessert Loaf Cake base): brand positioning, copy strategy, TV + implementation of marketing plans (price, promotion, advertising, distribution...)

    Achievements:
    1. ND iPhone App: +400 000 downloads in 3 months & Awarded in 2011
    2. FanPage Facebook: +80 000 Fans in only 1 month with excellent interplay rate

  • BACARDI MARTINI FRANCE - Assistant Trade Marketing / POS Promotion

    Saint Ouen 2009 - 2010 Management of the sale force
    - Development of selling aid tools (sales leaflet, product & sales training, sales argument...)

    Planning & Management of the retail business development (Christmas 2009: 500 animations)
    - Implementation of promotional tools (leaflet, POS..) + recommandation
    - Sales analysis + follow-up of sales

    Achievements : Success thanks to an excellent ability to react and find solutions

  • APPLE - Londres - ASSISTANT PRODUCT MANAGER

    2008 - 2008 - Competitive intelligence & marketing studies, sales analysis, development product leaflet
    - First marketing experience abroad

Formations

  • Universidade Católica Portuguesa (Lisbonne)

    Lisbonne 2010 - 2011 Marketing/Stratégie

    Echange ERASMUS

  • EUROMED MANAGEMENT (Marseille)

    Marseille 2007 - 2011 MARKETING

  • Centre International De Valbonne

    Sophia Antipolis Valbonne 2005 - 2007

Réseau

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