En résumé

A comprehensive 20 years experience in the automotive industry for premium and non-premium brands on 2 continents (Europe and Asia). A accurate marketing expertise in both marketing communication (advertising, media, digital, events) and product marketing (range management, pricing, volume & production planning). A continious quest for challenges, forward thinking and new horizons.

Mes compétences :
Marketing online
Product manager
Digital marketing
Volume planning
Marketing viral
Brand Marketing
Marketing Communication
Marketing stratégique
Brand strategy
Brand Development
Brand management
Lead management
Product Lifecycle Management


  • Infiniti - Director Brand Academy

    Paris 2015 - maintenant Mission: ensure a consistent Brand perception globally throughout all customer touch points
    Scope of work: Global Brand positioning roll-out management, Brand engagement plan
    Key 3 achievements:
    1/ Launch of the Infiniti Brand Academy
    2/ Definition and implementation of the new Brand positoning roll-out plan
    3/ Production of innovative Brand assets
  • Infiniti - Director Experiential Marketing & Product Launches

    Paris 2014 - 2015 Mission: ensure a consistent Premium customer Experience and manage the new product launch Strategy and planning globally
    Scope of work: motorshows, events (incl. driving), partnerships, sponsorship, product placement and global launch function management
    Key 3 achievements:
    1/ Definition and implementation of a new Global Launch process
    2/ Deep improvement of theTier 1 Motorshow strategy, processes and assets management
    3/ Development and implementation of a Global driving experience strategy and guidelines
  • Audi China - Vice-President Marketing

    2011 - 2014 Mission: combine the rapid growth of Audi in China with the right brand positioning and values
    Scope of work: product, price, communication, market analysis & trends, mid and long term volume planning
    Key 3 achievements:
    1/ Launch 10 new models in the market: A8L/W12, A7, A1, new A4L/A6L, A4/A6 allroad, RS5, Q3
    2/ Support a sales volume growth from 225.000 to 488.000 units within 3 years (2010 – 2013) with
    relevant marketing plans and activities
    3/ Audi #1 in Prestige, Innovation and overall image in China
  • Audi France - Head of Marketing

    Villers Cotterets 2004 - 2011 Mission: review and renew the whole Audi Marketing and product strategy in France
    Scope of work: product, price, communication, market analysis & trends, mid and long term volume planning, production & supply management.
    Key 3 achievements:
    1/ Winner of the 2005/2006 Worldwide Communication Award from Audi AG
    2/ Benchmark in new media communication tools and pilot country for many international online and CRM projects
    3/ Implementation of a brand new, innovative and active loyalty programme
  • Volkswagen France - Head of Phaeton/Touareg Department

    Villers-Cotterets 2001 - 2004 Mission: ensure the success of the 1st Premium range from Volkswagen
    Scope of work: all NSC functions for Phaeton and Touareg
    Key 3 achievements:
    1/ Definition and implementation of the product, sales & marketing strategies for Phaeton & Touareg
    2/ Implementation of a Phaeton/Touareg dedicated network (standards, people & tools)
    3/ Definition and Implementation of an innovative Phaeton mobility and service concept
  • Volkswagen France - National Product manager

    Villers-Cotterets 1998 - 2001 Mission: management of several product lines for the French market
    Scope of work: product, price, production & supply, volume planning, market analysis, communication
    Key 3 achievements:
    1/ Several new model launches & life-cycle management: Passat, Sharan, Bora and Golf Cabriolet
    2/ Increase in 3 years of the Passat volume by +25% and Market Share by +30%
    3/ 8.000 cars, 2.4% Market Share & 30% awareness for Bora in 2001 (starting from scratch in 1998)
  • Seat Fance - National Advertising Manager

    1996 - 1998 Mission: management of the communication strategy and for the French market
    Scope of work: advertising (creative & media), direct marketing & digital activities
    Key 3 achievements:
    1/ Fulfilment of an exclusive partnership with LARA CROFT (EIDOS) with related creative work
    2/ Launch of the 1st SEAT consumer magazine: SEAT Magazine
    3/ Launch the 1st internet site for SEAT in France


  • ISC

    Paris 1992 - 1995 Marketing