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Bruno GUERTON

Paris

En résumé

25 years' experience in Fast Moving Consumer Goods within big companies.
Experience in both marketing and sales .
B to C Expériences : on both National Brands and Private Label ranges. P&L monitoring
B to B Expériences : Out of home (catering) and marketing solutions company selling to industrial groups .

Entreprises

  • Mediapost - Key account director FMCG

    Paris 2017 - maintenant Development of a new business for MEDIAPOST (a subsidiary of French post mail group) : consumer goods companies.
    New approach, propection, negotiations.
    MEDIAPOST is the French leader of advertsing mails. It also provides geomarketing, street marketing, data and digital marketing tools all along the customer itinerary to develop sales.

  • Paris City Helpline - Consultant

    2015 - 2015 "Sparring partner » of the founder :
    Business model definition and brand strategy building .
    Business plan setting .
    Communication strategy definition.

  • SAUPIQUET - Innovation & Marketing Development Director

    Le Doublon 2012 - 2014 Saupiquet (220 Mn Euros) - Bolton group (2 Bn Euros)

    Development of "out of home" channels - France & Europe
    Disruptive Innovation
    Customer Social Responsabilty

  • SAUPIQUET - Internal mission for PRIVATE LABELS' UNIT DEVELOPMENT

    Le Doublon 2009 - 2012 - In charge of Private labels' subcontracting contracts
    Management of the unit's profitabilIity

    - METRO - key account

  • SAUPIQUET - Marketing Director

    Le Doublon 2005 - 2009

  • SAUPIQUET - Marketing Manager (also in charge of market studies)

    Le Doublon 2000 - 2004

  • Fromageries Bel - Senior Product manager

    Paris 1993 - 2000 Senior Product manager

    several product manager positions leading to a senior product manager position

Formations

  • Groupe ESC ROUEN

    Mont Saint Aignan 1992 - 1993

  • Brunel University (London Uxbridge)

    London Uxbridge 1990 - 1991 Post graduate diploma in export marketing

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