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Balenciaga
- WW E-commerce Project Manager
Paris
2011 - maintenant
o E-marketing: Define and implement e-marketing strategies: paid search, natural search, retargeting campaigns, emailing (Exact target), cart recovery program, display. Define online media-plan
o Website launch: Coordinate launch of new websites (Europe, Japan, China, WW Shipping): front-end, back-end implementation in collaboration with technical integrators and local teams
o Project: Manage website updates and functional enhancements with technical provider
o Reporting: analyse and follow all website statistics and KPIs (Google Analytics, Xiti) to optimize user experience, e-marketing actions and drive sales.
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BALENCIAGA
- E-commerce Manager US
Paris
2008 - 2011
o Online catalogue management: Built product catalogues, animated and updated the website, organized photo shoots
o Buying & inventory: Conducted the buy for the online assortment , monitored inventory, proposed and executed store transfers
o Sales and traffic Reporting: Implemented reporting tools, built sales reports, analyzed sales traffic and ROI
o E-marketing: Elaborated marketing strategy, defined online media plan, managed SEA strategy with agency
o Orders management: Controlled online orders (stock availability, payments risks, shipping, after sales service)
o Customer service: Handled and improved customer relations (emails, phone)
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Yves Saint Laurent
- Chargée de projet Internet & CRM
Paris
2006 - 2008
o Project Management: Led Ecommerce website development and corporate website redesign
o Conducted the launch of the US Ecommerce website in NY (launched Oct, 2007)
o Implemented Ecommerce Process & guidelines, initiated internal organization and logistics
o Directed the functional Ecommerce solutions with GG ecommerce team & technical provider
o Product Merchandising: Managed Ecommerce product catalogue and organized product shooting
o E-marketing: Managed calendar and executed consumer email communication (Ecommerce and Corporate)
o Creative: Coordinated agency selection, supervised design with web agency & Corporate Image Department
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Yves Saint Laurent
- Assistante Marketing Boutique
Paris
2005 - 2006
Assistante Marketing Boutique :
- Organisation événements clients pour les boutiques Europe
- Gestion des outils marketing monde et des mailings
- Travail sur la mise en place et l'exploitation d'un outil CRM en Europe(Customer Relationship Management)
- Suivi des projets e-marketing monde.
- Suivi budgétaire.
- Gestion commande packaging monde.
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Yves Saint Laurent Rive Gauche, Paris
- Stagiaire marketing boutique
2004 - 2005
Assistante de la Coordinatrice Marketing Opérationnel, Direction Retail Europe
· Mise en oeuvre du plan marketing, mise en place des outils marketing, organisation des événements clients dans les boutiques en Europe.
· Gestion du packaging pour l’ensemble du réseau.
· Participation à la mise en place d’un projet CRM.
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Steria, Paris
- Consultante junior
2002 - 2003
Consultante junior, secteur Banque Finance. Systèmes bancaires intégrés.
· Mission pour BNP Paribas, formation dans le cadre du déploiement d’un système bancaire à l’international (création, organisation et animation de formations).
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La Montre Hermès, Hong Kong
- Coordinatrice marketing et communication
2000 - 2001
Remplacement de la coordinatrice marketing et communication.
· Suivi des activités marketing et communication pour la zone Asie Pacifique : budget, publicité, relations presse, opérations de promotion, gestion de la PLV.
· Coordination de l’organisation des évènements de relations publiques en collaboration avec les filiales locales et les agences de R.P. (expositions, conférence de presse, cocktails)
· Intermédiaire entre le siège en Suisse et les filiales locales.
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Société Générale, New York
- Assitant compte equity derivatives
PARIS
2000 - 2000
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Tequila Payne Stracey, Londres
- Assitante planning stratégique
1999 - 1999
