Camille BAERT

En résumé

Entreprises

• 1000mercis - Marketing Executive

  Paris 2016 - maintenant - Managing CRM campaigns on various online channels for renowned international brands
  - Responsible for the development of online data catching campaigns in different markets and industries
  - In charge of conducting display advertising campaigns on websites in different formats
  - Developing new platforms and solutions in accordance with clients’ objectives
  - Establishing marketing plans to align with brands’ strategic initiatives
  - Evaluating and monitoring campaigns’ performances via diverse tools and platforms
  - Liaising and supporting stakeholders at different stages of the collaboration
  - Managing and training interns in a fast-paced environment

• Easyparapharmacie - Country Manager

  2015 - 2016 Responsible for the development and implementation of the brand in the UK:
  - Business development: establishing the brand in the UK by analysing the market, developing a budget based on the UK positioning and opening an office in London.
  - Acquisition and retention of new customers: developing the customers database by creating digital strategies through different media: website, email, social, SEO/SEA, etc.
  - Local adaptation of the UK website: ensuring the translation of the products and putting forward adapted content on the home page. Development of new partnerships with English brands. Improvement of the customer service.

• Easyparapharmacie - Communication Officer

  2014 - 2014 This internship at Easyparapharmacie.com allowed me to support and help the communication department.
  
  www.easyparapharmacie.com
  
  Responsible for content management on digital platforms and product catalogue.
  • Supporting the community manager with content management on Facebook, Twitter, Instagram, Pinterest and Youtube.
  • Writing articles for the Webzine and the blog (www.easyparapharmacie-leblog.com) (using Wordpress).
  • Managing the product catalogue, therefore gaining brand and product knowledge (using Magento and Photoshop).
  • Translating the content of the website from French to English.
  • Taking part in product testing for various cosmetic brands. Development of research and analytical skills.

• ExactTarget - Marketing Assistant

  2013 - 2013 Supporting Marketing managers on:
  - Event planning and fulfilment
  - Content Management
  - PR Campaign Monitoring
  - Promotional Merchandise Management

• Freelance - Brand Naming freelancer

  2012 - 2015 I offer creative and strategic services for brand, company and/or product naming. I use a qualitative approach alongside with marketing strategies to understand the target, the market and to evaluate the relevance of the name. I also provide advice on the corporate visual identity: website, logo and advertisements. I am fluent in English, follow trends and I am able to generate creative concepts to produce effective names.
  
  My different projects:
  - Project manager for ProWide Development (management consulting company): creation of a name and a logo. I worked with external advisers to elaborate the website, business cards and the brochure.
  - Creation of a name for the SOCOGI; a cyber security consulting and training company.
  - Creation of a name for cyber security trainings for EPITA (software engineering school).

• Latitude Pub - Stagiaire en Communication et Web Marketing

  2011 - 2011 Market research
  Marketing and business strategies
  Management of websites' back offices
  Customer telemarketing
  Creation of a brochure

• VIVARTE - Sales assistant

  Paris 2011 - 2013 Part time job at Minelli, Cannes
  - Sales assistant during sales and clearance sales periods
  - Sales techniques and customer services: multi-client management, monitoring the selling price index, cash and stock management.
  - Teamwork skills

Formations

• UNIVERSITY OF WESTMINSTER WBS (London)

  London 2014 - 2015 MA Marketing Communications
  
  Passed the Professional Diploma in Digital Marketing from the Digital Marketing Institute (http://digitalmarketinginstitute.com/uk/).
  
  Developed an Integrated Marketing Communications project for Esprit.
  
  Passed with a 2.1.
  
  Modules:
  Marketing & Brand Strategy
  Digital Marketing in the Social Media Age
  Public Relations & Reputation Management
  Advertising Management
  Promotional Marketing

• University Of East London UEL (London)

  London 2012 - 2014 BA (Hons) Communication Studies
  
  Second Class Honour - 2:1 (Upper Division: 69%)
  
  Modules:
  Public Communication
  Online Journalism
  Understanding News and the Newspaper Industry
  News Reporting and Creative non-fiction
  Working in the Culture Industries (internship)
  Magazine Media
  
  Final year dissertation: How does branding influence the creation of meaning and values in online fashion retailing?

• Skema Business School - Skema Bachelors (Sophia Antipolis)

  Sophia Antipolis 2010 - 2012 Bachelor Communication Studies
  
  
  Modules:
  Mass Communication
  Principles of Economics Macro
  Visual Communication
  Speech
  Business and Professional Writing
  International Relations
  Interpersonal Communication
  Writing for Mass Communication
  Publication Software
  Public Relations
  
  Journalist for the student newspaper: Skema News.

Réseau

• Aurélie GUILLAUME

• Guillaume STRITMATTER

• Jean-Philippe BAERT

• Johann LUMBROSO

• Marie LE BOEUF

• Marine PINTENA

• Michele PIGNEY

• Pascal HUET

• Valérie THOBOIS

• Vanessa GUERREIRO