Passionate about the P&C Industry, I enjoy working with new concepts and in a team environment
Mes compétences :
Pack office
Excel
Créativité
Analyse de données
Perfume and Cosmetics
Adobe Photoshop
Entreprises
La Prairie Group
- Marketing Manager
2017 - maintenant
ELIZABETH ARDEN
- Junior Brand Manager, Distributor Markets Europe, Middle East, Pan India
2016 - 2016
ELIZABETH ARDEN
- ELIZABETH ARDEN, Brand Manager Associate, Travel Retail Europe, Middle East
2015 - 2015- Develop local marketing strategies in line with the international strategy per key account
- Manage the promotional calendar and execute all the animations and activities in store
- Develop innovative ideas to increase the awareness; PR events, in store animations, digital assets
- Online and Offline communication strategy; concept pages, banners, newsletters, brochures
- Daily support to the sales team by providing new launch information, material, training tools
- Manage the relationship with the accounts to ensure that the brands share of voice remains high
- Business analysis; SISO reports, SKU analysis, COG’s analysis, competitors benchmarking
- Define the merchandising strategy; planogram, POSM development, visual orders, training tools
- Collect qualitative input to anticipate trends and capture best practices
Paris2013 - 2015- Develop brand strategies per key account; implement 360° marketing plan
- Manage product launches; create internal and external presentations, in store & digital activations
- Support to the sales team and collect qualitative feedback from the field, share best practices
- Business analysis; SISO reports, SKU analysis, COG’s analysis, competitors benchmarking
- Manage global EMEA incentive; brainstorming, implementation, analysis, newsletter, reward
- Project management: visual merchandising ; supervision from architectural stand conception to installation, creation of POS material
Saint-Gobain
- SAINT-GOBAIN, Commercial trainee
Courbevoie2012 - 2012- Organize and participate to client and sales meetings
- Daily operations coordination: Calendars maintenance and follow up; assist the area manager for travel arrangement; maintain all reports and ensure their accuracy
- Analysis: Data analysis and start formulating analysis, propose business action plans to the key account manager; consolidate key business indicators and formulating its analysis
Aésop
- AESOP, Beauty Consultant
2011 - 2011- Development of a strong customer service skills
- Consistently surpassing daily sales targets
- Merchandising of the new POS
Sport 2000
- SPORT 2000, Marketing Trainee
Egly2010 - 2010- Manage day-to-day marketing operation and promotional activities
- Development of market research
- Development of a communication plan
- Data analysis, Sell-in vs Sell-out, competitor analysis
- Providing support for marketing events and exhibitions
Columbia Sportswear
- COLUMBIA SPORTSWEAR, Commercial Trainee
Strasbourg2009 - 2009- Analysis: Data analysis and start formulating analysis, propose business action plans to the key account manager; consolidate key business indicators and formulating its analysis
- Administration: Daily operations coordination, Calendars maintenance and follow up; assist the area manager for travel arrangement; maintain all reports and ensure their accuracy
- Client and Sales Support
Formations
SIFT - Shanghai Institute Of Foreign Trade (Shanghai)
Shanghai2012 - 2012- Mandarin lessons
- Study of the Chinese culture
- International marketing and business management
- Fundamentals for digital marketing success
- International Business Management
- Customer relationship management CRM
- Customer buying behavior
- Brick and click business model
- Launch of a new product in collaboration with Ella Bache
- International Marketing and Business Management
- Fundamentals for digital marketing success
- Business development
- Innovation management
- People management
- Brand and communication management
- Marketing sectoriel
- Sensorial marketing
