Carlo MURA

En résumé

Entreprises

• Ideal Standard International - Product Director Ceramics

  2008 - maintenant * Responsibility of the major product category.
  * Builder and leader of a team of product managers.
  * Organize and lead the cross functional ``Product Business Team'' meetings.
  * Manage relations with key stakeholders: manufacturing, purchasing, R&D, supply chain, sales.
  * Major achievement:
  * Renewal of the whole core pan-European product portfolio.

• Ideal Standard International - Group Product Manager

  2001 - 2008 * Product portfolio life cycle management: new product development and rationalization.
  * Performance of the portfolio: sales, market share and profitability.
  * Contribution to Marketing strategy: branding and communication.
  * Major achievement:
  * Initiation, development and introduction of the flagship bathroom suite ``Connect''.

• Sphinx Gustavsberg Group - Senior Product Manager

  1997 - 2001 * Senior Product Manager (Sphinx Gustavsberg Group; from 2000 Sphinx as a Sanitec business unit).
  * Market trends analysis and competition monitoring.
  * New ranges definition, product development , market introduction and post launch
  evaluation
  * Contribution to communication activities and tools development.
  * Participation to Group international marketing meetings.
  * Support Sales Team with internal/external communication and training over new products.
  * Major achievement: development and introduction of some key total bathroom suites.

• Castorama - Belgium Product Manager Bathroom and Tiling

  Templemars 1993 - 1997 * Selection of the suppliers and negotiation of purchasing terms.
  * Building the assortment and define prices and profitability.
  * Increasing sales performances vs target trough promotion and advertising activities.
  * Participation to the Product Managers international meetings.
  * Major achievement: conception and implementation of a dedicated Belgian product range.

• Eurindus Trade - Assistant of Managing Director

  1985 - 1993

• Metra Proudfoot International - International Management Consultant

  1983 - 1985

Formations

• Mons (Belgium) State University (Mons)

  Mons 1977 - 1982 Masters Degree Business Engineer

Réseau

• Alexander PFAB

• Alexandra CARDEBAT

• Cédric NACHTERGAELE

• Emily-Anne GONZALEZ

• Reynald VAN VOOREN