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Caroline NEVEU-JOUBERT

Clichy

En résumé

10 years international experience in luxury and web business, with double expertise as Sales and Marketing manager and Vendor manager.

Entreprises

  • Amazon - Books Marketing Project Manager

    Clichy 2010 - 2011 2 replacements while being Senior Vendor manager for a total 8 months period, 5 people management.

     Analysis:
    - weekly analyze of demand metrics and trend and proposal of daily actions to sustain budget
    - crap out analysis to improve margin

     Projects leader for books category including traffic projects and implementation of site
    widgets aiming at improving customer experience.

     2012 demand budget writing: analysis of 2011 figures and key learning and building of 2012 metrics and projects road map

     Pricing projects coordination for books with US pricing teams

  • Amazon.fr - Books Senior Vendor Manager

    Clichy 2010 - maintenant In charge of 20 import vendors and 15 French vendors including Interforum, 1st publishers group in France.

     Negotiation:
    lead of yearly negotiations with publishers commercial representatives (annual T&Cs, content support, marketing campaigns).

     Business development:
    coordination of demand, supply chain and vendor management teams to develop specific marketing actions and supply chain processes in order to improve turnover and consumer experience of non-trade and import books at key periods of the year such as back-to-school and Christmas.

     Transversal projects:
    - Books vendor database complete rework aiming at margin improvement, accuracy of ordering
    system, delivery delays improvement: analysis, process definition and team training
    - Vine tech owner during 6 months for all Amazon categories: program aiming at getting more
    consumer reviews on detail pages and sold to the vendors
    - Amazon student business case management

  • Guerlain - Sell Out Manager - Asia & Anglo-Saxon Countries

    Levallois-Perret 2006 - 2010 Definition and optimisation of Headquarters strategy on Asia and Anglo-Saxon zone: 5 markets(Japan, USA, Canada, Mexico and UK) and coordinator of 2 zones (Asia and Latin America).

     Marketing Coordination including support to the execution of the regional marketing plans, recommendation of launch strategy and investment priorities, orientation and answer to every operational request from the markets.

     Innovation Business Team Sell-Out leader for Make-up axis:
    - multidisciplinary work-skills team dedicated to the growth and development of make-up at
    Guerlain with optimization of 3 years range plan at all levels (supply chain, costs and pricing,
    purchases….)
    - building of 360° launch platform aiming at Guerlain worldwide markets for make-up key
    launches

     Analysis and Forecasts : markets evolution and main launches analysis, challenge and follow-up of markets sales forecasts, challenge, follow-up and analysis of promotion programs.

  • Guerlain - Product Manager - Travel Retail Europe and Middle-East

    Levallois-Perret 2004 - 2006 Adaptation, building and set-up of the Travel Retail strategy on 150 airports.

     Operational Marketing :
    - adaptation and communication of the international strategy to the Travel Retail network
    - development and follow-up of the promotional plan of the zone main operators
    - creation and management of an annual incentive program for the sales forces
    - coordination of specific products developments for the main operators

     Analysis and sales forecasts : sales analysis and monthly management of a 1200 Skus forecasts basis

     Project leader for the main yearly events of the zone :
    - organisation of the training and motivation seminars of our Beauty advisers (200 pax)
    - Tax Free exhibition organisation for the Europe and Middle-East zone

  • Louis Vuitton - Product Manager Assistant - Operational then Development

    Paris 2003 - 2004 Daily operational marketing support on the Europe zone (80 Boutiques in 22 countries) including weekly reporting and analysis of new products sales.Involvement in the watches range development.

  • Montblanc - Product Manager Assistant - Operational (Paris) then Development (Hamburg)

    2001 - 2001 Coordination of merchandisers and boutiques building sites in Lille and Cannes and Corners installation. Involvement in the watches, jewellery and eyewear ranges development.Management of a private sales shop during the International Fine Watchmaking Exhibition (SIHH).

Formations

Réseau

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