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Caroline PENAT

Paris

En résumé

Mes compétences :
International
Internet
Market Research
Market studies
Marketing
Média
Online Media
Research
Researcher

Entreprises

  • Dailymotion - Marketing & Communication Director

    Paris 2009 - maintenant

  • Yahoo! - Sr. Manager, International Corporate Research

    PARIS 2005 - maintenant - Created international reporting tools for the brand health monitoring
    - Managed international qualitative and quantitative customer studies from the RFP to the presentation
    - Coordinated international research with local Managers
    - Supported audience measurement deployment in local markets

  • Yahoo! - Head of Yahoo! France Research

    PARIS 2000 - 2005 - Managed research budget and defined internal research needs for Consumer & Media Sales research
    - Managed quantitative and qualitative studies (brief, vendor selection, negociation, follow-up)
    - Managed relationship with outside vendors
    - Created reports based on panel data, ad hoc studies and dataming analysis
    - Supported sales pitches on important budgets such as Volkswagen, L’Oreal…
    - Enabled sharing of research methodologies & knowledge accross the organization
    - Managed survey tool for online research design
    - Participated in several task force groups within major online market associations (IAB, CESP, Mediametrie/NetRatings…) : ad effectiveness, audience measurement, data reconciliation (user & site centric) and mediaplanning tools
    - Carried word for Trade/Research communications (conferences, newsletters, interviews)
    - Managed a team of two

  • IRI Secodip - Senior Account Manager

    1997 - 2000 - Managed and developed a research budget of $900 K for L’Oreal,
    - Also managed research for Haribo, Coty and Daregal
    - Prepared and presented research reports in front of marketing, merchandising and research staff
    - Supported annual brand reviews for L’Oreal
    - Conducted ad hoc studies : price elasticity, promotion efficiency, merchandising tests…
    - Led trainings
    - Managed a team of two

  • BVA - Research Analyst

    Boulogne Billancourt 1996 - 1997 - Created and presented reports of on advertising tracking research for pan-european automotive manufacturers
    - Led Spain and Holland relationship

Formations

Réseau

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