International Marketing expert leading Retail, Travel Retail & Food service development
Entreprises
Total
- Marketing and Commercial Director
COURBEVOIE2016 - maintenant400 points of sale (eg 180 restaurants, 180 shops), 28 team members.
Member of the Board and of the development strategy committee, lead French highways tenders.
- Define and deploy marketing and commercial strategy across all point of sales and customers touch points.
- Design point of sales architectural concepts, pitch agencies, follow works and contractors.
- Develop strategic partnerships with international brands and retailers
- Elaborate category management policy and negotiate product and services offering, supply and logistics.
- Drive margin and pricing policy, business model enhancement and sales tools development.
- Build up, test and roll-out innovation, digital and big data roadmap.
TOTAL
- Retail Marketing General Manager Asia Pacific
COURBEVOIE2012 - 201610 countries, 2000 service stations, transversal lead of Retail & Marketing teams across the zone.
Drive development strategy and new retail investments to improve Total Asia-Pacific footprint.
- Assist and validate countries marketing roadmap for retail, food service, fuel and local partnerships.
- Manage project takeover from Chevron of 500 points of sale in Pakistan driving international tenders, business plan, legal and technical rebranding workstreams.
- Analyze and validate all the retail investments : 100 projects/year.
- Define and follow-up customer satisfaction policy. Coordinate ATL, BTL and digital communication campaigns.
- Animate retail communities and upskill teams around retail development, sales and marketing.
- Innovation projet leader for APAC : launch of a regional roadmap, animate a team of 35.
