Caroline PITA


En résumé

Trilingual in French, English and Spanish and with a good level in German, internationally experienced senior Marketing professional with over 13 years of work experience in Switzerland, Singapore, Mexico, USA, Spain and France.

10 years in Marketing, Business Development and editorial coordination for a Swiss publishing house specialized in high watchmaking; 3 years in Marketing at Air France (Singapore & Mexico);

Successful launch of the Marketing & Communication department in 3 companies; Successful development of innovative multilingual and multi-markets products: first travelling class, magazine, website, applications, ecommerce;

Proven ability to coordinate varied constraints and work with demanding people; excellent relationship: earned the trust of the watchmaking brands;

Entrepreneurial mindset focused on the company's economic interest and the result. Enjoy working in multicultural teams and evolving in dynamic culture.

Mes compétences :
Business development
Media planning
Marketing stratégique
Marketing digital


  • Montres Le Guide, (BIPH) - Business Development Manager

    2010 - maintenant
  • Montres Le Guide, (BIPH) - Editorial & Marketing Manager

    2005 - 2010 Development of the annual magazine "Montres Le Guide" in 3 languages. Launch of the Marketing department. Team of 2 persons.
  • Air France KLM Singapore - Regional Operational Marketing Manager

    2004 - 2005 In charge of the Operational Marketing on 5 very different markets: Singapore, Indonesia, Malaysia, Philippines, Australia. Team of 3 persons.

    - Constitution of a genuine Marketing, Advertising and Customer Service department: reorganization of the missions, recruitment.

    - Launch of the "Espace Première" product: communication campaign (press, radio, online).
  • Air France KLM Singapore - Regional interactive Marketing and online Sales Manager

    2003 - 2004 Conception, launch and follow-up of campaigns (e-mailings, affiliation) : sales targets achieved.
  • Air France KLM México - Marketing Executive

    2002 - 2003 - Initiation of a local Marketing and Advertising department.

    - Launch of the loyalty program VoyageurRewards tailor-made for SMEs.


Pas de formation renseignée