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Caroline SOUDON-VERHAGUE

MARLY LE ROI

En résumé

Main Mission:
Within the international HQ of Europcar, car rental leader in the EMEA zone:
- manage the global brand & advertising strategy;
- develop loyalty and customer relationship programmes on a pan-European basis

Mes compétences :
Marketing

Entreprises

  • EUROPCAR INTERNATIONAL, Europcar Car rental, Worldwide HQ (owned by Eurazeo) - Head of Brand & Loyalty Marketing

    2010 - maintenant Launch a new Loyalty programme for the group ; manage and implement global loyalty and CRM strategies; manage and implement global brand repositioning

Formations

  • Georgetown University, Edmund J. Walsh, School Of Foreign Service (Washington Dc)

    Washington Dc 1984 - 1986 Master of Science inf Foregin Service (MSFS'86)

    Foreign Service/Political Sciences

  • Lafayette College (Easton, Pa)

    Easton, Pa 1982 - 1984 Bachelor of Arts (BA '84)

    English-Russian - Honours in Russian

  • Classes Préparatoires Aux Grandes Écoles (Normale Supérieure) (Paris)

    Paris 1980 - 1982 Lettres modernes - Hypokhâgne et Khâgne

Réseau

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