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Catherine NAM-HEE

La Rochelle

En résumé

- Strong interpersonal skills: client-oriented, autonomous, dynamic team player
- Sound experience: in Marketing, Brand and Projects Management
- International profile: lived and worked in 5 countries on 3 continents
- Adaptable: proven ability to adapt to various markets and work environments

Entreprises

  • Casewise - Marketing Assistant

    La Rochelle maintenant CASEWISE, London, www.casewise.com, business process management software
    - Adapted the corporate marketing material to the French market specificities
    - Developed CRM programs and customer services:
    - Created and implemented training offering (designed brochures, performed e-mailing campaign, studied customers’ satisfaction, newsletters)
    - Managed the « Users Club » (elaborated annual budget and action plans for 2006, organised seasonal events with clients)
    - Improved brand awareness in France:
    - PR and Identification of the most relevant trade shows for 2006 actions
    - Competition Watch and elaborated marketing operations for 2006

  • 121 TIME - Marketing Executive

    maintenant 121TIME, Switzerland, www.121time.com, watch maker
    - Carried out E-Marketing and Direct Marketing programs: managed affiliation program, newsletters, contests and e-mailing offers
    - Created and developed retailing: prospected retailers, drafted contracts, managed orders and implemented promotions programs
    - Spin Master collection manager: launched collection (event organisation and promotion), packaging, PR, competition watch and trends analysis

  • CCIFV - French Chamber of Commerce and Industry in Vietnam - Events and Membership Manager

    maintenant CCIFV, HCMC, Vietnam, www.ccifv.org
    - Organized the Annual French Cocktail 2010 (400 pax): research of sponsors & budget, negotiation with suppliers, communication and event planning
    - Organized breakfast talks and CEOs lunch meeting: research of themes/subject, management of the day-to-day relations, communication
    - Organized an official visit of Can Tho province with the French Embassy : Coordination, negotiation with suppliers, communication
    - Managed the day-to-day relations with members: questions, requests, BtoB development

  • Ylios - Strategy and Marketing Consultant

    maintenant YLIOS, Paris, France, www.ylios.com, Energy/Utilities/Health consultancy
    - Analysed Nuclear development in 5 countries (interviews + documentary research) and elaborated reports
    - Analyzed business models of GDF SUEZ – French Energy branch - with clients and developed key performance indicators
    - Created internal communication tools for the project of Reorganization of the Group of Hospitals of Paris: newsletter, intranet, website
    - Developed scenarios of reorganization of the Asset Management Office of Airports of Paris and participated to the setting up of the new organisation

  • CIC New York City - Marketing and Business Development Consultant

    maintenant CIC, New York City, USA, www.cic.fr, banking company
    Provided consulting services to CIC French Corporate Clients (Small and Medium companies), Cosmetics, Home and Food Industries
    - Performed US in-market reports: trends, consumer insights, competition, organization of the distribution, regulation, businesses opportunities
    - Assisted clients in their participation in international trade shows
    - Developed distribution and marketing strategies by implementing strong partnerships with US companies (importers, agent, distributors, retailers)
    - Presented results and recommendations to clients and management
    - Developed and maintained strong relationships with clients by handling the day-to-day queries from clients

Formations

  • HEC Montréal (Montréal (Québec))

    Montréal (Québec) 2004 - 2006 Marketing

  • Université Paris Dauphine (Paris)

    Paris 2000 - 2004 Marketing

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