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Cécile BOISSON

Issy-les-Moulineaux.

En résumé

15+ year experience in Marketing and Communication at Microsoft, from Advertising, Events to PR, from product to corporate and audience communications and marketing strategy, with a result-driven and customer focus. Proven ability to develop strategy and implement successful action plans in a transformation context. Strong internal cross collaboration expertise to maximize synergies and consistency. Passionate and involved in the Digital Transformation of Microsoft customers,

Mes compétences :
Communication
Community management
Environnement
Events
Facebook
Formation
Informatique
Management
Marketing
Presse
Relation presse
relation publique
réseaux sociaux

Entreprises

  • Microsoft - Audience Marketing Manager

    Issy-les-Moulineaux. 2017 - maintenant Responsible and coordonate the marketing strategy and story telling for the IT Decison Makers Audience of big French companies, in order to accelerate the adoption of the Microsoft technologies and solutions : define local strategy, provide insights, orchestrate planning and drives execution in support of marketing’s contribution to pipeline goals, and owns the sales leadership connection and aligns marketing plans to sales outcomes.

  • Microsoft - Audience Marketing Manager

    Issy-les-Moulineaux. 2010 - maintenant Developers Experience Division
    Evangelize and Recruit Developers on Microsoft Plateform and Technologies (Windows, Office 365, Cloud Microsoft Azure and Visual Studio)
    Offline engines managed to drive awareness, adoption and readiness (trainings, camps, hands-on lab, roadshow, hackathon)
    Community management
    Also in charge of helping and supporting Microsoft large Accounts in their digital transformation

  • Microsoft - PR Manager

    Issy-les-Moulineaux. 2004 - 2010 Drive of PR strategy for B2B actitivity targeting corporate, business and IT media (Windows and Office, ERP and CRM, Licensing, Anti-piracy, Vertical sectors, Developers, Startups and Partners Ecosystem Audience)
    Drive of PR Strategy for B2C business targeting corporate and B2C media (MSN brand and Advertising activity , Bing, Internet Explorer),
    Mix of press tactics: conference, tour, survey, lifestyle event and top exec spokepersons management

  • Microsoft - Event Manager

    Issy-les-Moulineaux. 2000 - 2004 In charge of Microsoft France event strategy and managing agencies

  • Assemblée des Chambres Françaises de Commerce et d'Industrie - Communication Manager

    1998 - 2000 Technology and Environnement Division : in charge of the environnemental communication strategy for the french Chambers of commerce network

  • EFE - Training Program Manager

    Paris 1996 - 1998 Environnement Department : in charge of managing trainings for public sector and large accounts about environnement topics (legal and technical)

  • ELF Aquitaine - Communication Manager

    1994 - 1996 Environnement Division : in charge of environnemental internal communication strategy for Elf Atochem, Sanofi & Exploration and Production

Formations

Réseau

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