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Cécile TINCHANT

NEW YORK

En résumé

- MARKETING & COMMUNICATIONS EXPERTISE
Over 7 years of experience in marketing and retail functions, supported by a 4-year specialization in digital and social media, currently managing public relations for the US and Canada
- LUXURY GOODS EXPERIENCE
Experience in fragrances (Mugler, Azzaro) and leather goods (Lancel, Bottega Veneta), Expertise in the fine watchmaking and high jewellery industry at Jaeger-LeCoultre since 2009
- INTERNATIONAL BACKGROUND
Studied in France, China and the UK, worked 4 years in Switzerland for Jaeger-LeCoultre, currently in the US

Mes compétences :
Marketing
Maroquinerie
Brand Development
Stratégie digitale
Luxe
Relations Presse
Mobilité internationale
Mode
Horlogerie
Brand management
Cosmétique
Mobile marketing
Relations clients
Médias
Social media
Social CRM
Joaillerie
Marketing relationnel
Communication
Développement international
Retail marketing
Public relations
Webmarketing

Entreprises

  • Jaeger-LeCoultre North America - PR and Digital Manager

    2013 - maintenant
  • Jaeger-LeCoultre, Branch of Richemont International S.A - Social Media and Multimedia Manager

    2011 - 2013 • Develop global social media strategy and organisation, manage online communities
    - Expand social platforms: Facebook, YouTube, Twitter, Instagram, Google+, Tumblr, Pinterest, Linkedin
    - Support and coordinate digital and social media development in Asia: China (Weibo, Tudou, Baidu Baike...), Hong-Kong, Taiwan, Korea
    • Produce editorial and multimedia content, lead social media planning
    • Manage and coordinate 360°digital projects i.e. Online auctions, Cinema (Venice, Shanghai, Abu Dhabi International Film Festivals), Mobile applications
    • Liaise closely with PR, Marketing, Media and local markets to recommend and implement online actions
    • Develop global video strategy, propose concepts, creative guidelines and briefs
    • Supervise production of videos for both online and offline communication, boutiques and events
    • Benchmark social media, digital, luxury and watchmaking business trends
  • Manufacture Jaeger-LeCoultre, Branch of Richemont International S.A. - Internet Project Manager

    2010 - 2011 • Manage new digital projects for both website and mobile applications
    • Manage and coordinate digital projects: SIHH (Salon International de la Haute Horlogerie),
    Reverso Squadra Lady, Mostra (Venice International Film Festival)
    • Launch and manage social media platforms i.e. Facebook, YouTube, Twitter
    • Manage the production of corporate films
    • Business and technology intelligence
  • Manufacture Jaeger-LeCoultre, Branch of Richemont International S.A. - Internet & CRM Assistant Manager

    2009 - 2010 • Update and optimize the institutional website, develop mini sites
    • Manage online communication cycles (news, newsletters, CRM e-cards)
    • Implement and follow up CRM programs and partnerships: LeClub, ASmallWorld, FT.com
    • Support the markets in the CRM strategy and implementation
    • Business intelligence and internal CRM audits
  • Bottega Veneta, Kering - Retail associate

    2007 - 2007 • Welcome and take care of international customers
    • Cooperate in merchandising and stock management
    • Develop customer loyalty
  • Thierry Mugler Parfums, Clarins Group - Junior trade marketing manager

    2007 - 2007 • Launch of the fragrance “Eau de Star” on the French distribution network
    • Develop marketing tools and sales support (books, leaflets, worksheets, POS and promotional items)
    • Implement, monitor and analyse in-store promotion and events
    • Prepare and organise the seminars for the commercial team
  • Azzaro Parfums, Clarins Group - Junior project manager in Internet & CRM

    2006 - 2006 • Optimize the customer database and monitor customer loyalty campaigns
    • Implement, monitor and analyse an online notoriety survey on the brand image (5 countries - 4 targets)
    • Manage internet and e-commerce projects (corporate and distribution sites: Sephora.fr, Nocibé.fr, Douglas.de)
    • Coordinate the development of multimedia tools for the international launch of the fragrances “Azzaro Now”
  • Lancel, Branch of Richemont International S.A. - Retail associate

    2006 - 2006 • Sales support during winter sale time
    • Implement new collections
    • Develop customer loyalty

Formations

  • Strathclyde University (Glasgow)

    Glasgow 2007 - 2008 MSc, MASTER OF SCIENCE IN MARKETING with specialisation in Customer Management

    Master's dissertation: “Ethical Marketing: an exploration of consumers’ understanding and awareness”
  • Dalian University Of Technology (Dalian)

    Dalian 2006 - 2006 EXCHANGE PROGRAMME (6 months)

    6 months
    Studied Chinese Mandarin (20h/week), Strategy and Accounting
  • Ecole Supérieure De Commerce

    Clermont Ferrand 2004 - 2008 MASTER IN MANAGEMENT

    Master's dissertation: “Luxury brands, between conventional distribution and e-commerce development - Analysis of both channels and strategic recommendations”

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