Charlotte DEROLEZ

En résumé

Entreprises

• La Martiniquaise-Bardinet - Export Area Manager

  2015 - maintenant Responsible for the sales development of Australasia and Central Europe.
  Key figures : 10 countries, 30 local partners, TO of 5.5M€, 2ML of spirits.
  
  Full portfolio of La Martiniquaise and Bardinet.

• La Martiniquaise - Export Area Manager

  2013 - 2014 Responsible for the sales development of Central - Eastern Europe and Morocco.
  Key figures : 13 countries, 15 local partners, 600,000 Litres of spirits per year
  
  - Maximisation of sales of a large portfolio of brands and private labels.
  - Control of the P&L of the area and optimisation of the profitability.
  - Implementation of marketing & sales plans in every country of the area.
  - Coordination of logistics in partnership with a back office assistant.
  - Reporting to top management.
  - Market trends and consumer understanding.
  - Participation to professional exhibitions : Tax Free Cannes, Vinexpo.

• La Martiniquaise - International Brand Manager

  2013 - 2013 Key achievements :
  - Organised and co-ordinated participation to Vinexpo Bordeaux
  - International travel to meet clients and subsidiaries to help build marketing plans : Australia, Morocco, Belgium, Andorra, La Jonquera...

• La Martiniquaise - Junior International Brand Manager

  2010 - 2013 Responsible for the international brand development of White Spirits Brands – Poliakov Vodka, Saint James Rum, Gibson’s Gin – and Aperitif & Digestive brands – St Raphaël, Duval, Avèze, St Vivant, Busnel.
  
  Key achievements :
  - Elaborated the brands’ annual marketing plans and made recommendations on the marketing mix
  - Sourced and co-ordinated production of promotional material in respect of internal technical constraints
  - Defined the international media strategy, launched Poliakov Facebook pages in Belgium, Australia and Morocco and implemented a viral digital campaign ‘Poliakov Musik Challenge’
  - Developed and launched new products in collaboration with the purchasing departments :
  Saint James Premium Caribbean Rum range
  Two Poliakov low-strength flavoured vodkas : Red, Black
  Three Poliakov Flavoured Vodkas : Hot Strawberry, Caramel Crisp, Pink Grapefruit
  - Organised the launch party event for Saint James Premium Caribbean Rum during TFWA exhibition
  - Developed and sourced POS merchandising tools and on premise promotional material
  - Analysed market trends (IWSR database)
  - Public and media relations – wrote and placed press releases in key media titles
  - Entered products into international tasting competitions

• Club Méditerranée - Offline Marketing Assistant

  Paris 2010 - 2010 - Developed and designed in-house ads and flyers, developed brochures and a POS display
  - Co-ordinated Direct mail campaign and special events
  - Public Relations: Monitored exposure in print media and analysed results
  - Evaluated promotions and campaigns' ROI and made recommendations
  - Monitored Tourism market and conducted Competitor Benchmarking analysis

• Henkel - Brand manager assistant on Diadermine, Fa and Theramed

  Düsseldorf 2009 - 2009 - Developed a strong brand strategy understanding
  - Organized and co-ordinated events: Dr Caspari PR event, Theramed 16H Fresh Tubes launch event
  - Developed some creative supports: ads, POS displays, promotion coupons, press releases, websites
  - Evaluated and analysed market (Nielsen) and financial data
  - Made recommendations on the brands’ marketing mix
  - Competitor Benchmarking

• Orangina Schweppes - Category Manager assistant

  Levallois-Perret 2008 - 2008 - Developed a strong client understanding
  - Developed a strong understanding of the mass retail sector:
  the clients and their demands, Nielsen data, consumer
  panels, merchandising tools
  - Analysed figures and monitored competition thanks to
  Nielsen data.
  - Made recommendations to align the customer’s strategy to
  ours, on the Promotions, Assortment, Distribution,
  Merchandising and Price
  - Achieved promotional operations and merchandising plans
  - Developed clear and useful tools to simplify the category
  manager’s work

• Castel - Junior Store manager of a 'Vins Nicolas' store

  2007 - 2007 - Advised customers on purchases and conducted sales transactions. Turnover > 60,000 € in 2 months. (+5% vs. last period).
  - Set up merchandising and in-store demonstrations
  - Placed orders, managed stock supplies
  - Shop accounting, end-of-the-day financial reconciliation

• EDHEC Business School - Recent Graduate

  Roubaix Cedex 1 2006 - 2010

Formations

• Japan-America Institute Of Management Science JAIMS (Honolulu)

  Honolulu 2009 - 2009 East-West Knowledge Leaders Program - GPA: 4.0, Highest distinction
  International and Multicultural management

• EDHEC Business School

  Lille 2006 - 2010 Master Degree
  
  English Track : all courses in English
  Thesis subject: How can we optimize the advertising budget to maximize the ROI?

• Lycée Saint Jean

  Douai 2004 - 2006 Pre-Business Administration programme for competitive examinations to enter a business school

• Lycée Rey

  Rouen 2001 - 2004 Baccalauréat
  
  Equivalent to A-levels

Réseau

• Aurelie BONNEFOND

• Aurélien VILLEFRANCHE

• Davy CHATELAIN

• François D'HAUTEFEUILLE

• Frédéric ABEILLE

• Grégoire MASSY

• Guillaume DEROLEZ

• Guillaume DES COURTIS

• Nicolas CAUCHOIS