Mes compétences :
Vente
Marketing opérationnel
Luxe
Cosmétique
Stratégie commerciale
Stratégie
Distribution sélective
Distribution internationale
Commerce international
Management
Entreprises
Laboratoires Sarbec
- Export Sales Director
Neuville-en-Ferrain2017 - maintenantDefining the global strategy for Corine de Farme Worldwide (65 countries)
Distribution in various retail channels : Drugstores, Pharmacies & Mass
Managing a team of 12 people
Member of the executive board of comitee
Laboratoires Arlor Natural Scientific
- Commercial Director
2015 - maintenantIn charge of France + Export markets (Perimeter: 1.3M€)
• Managing a team of 5 people (mkg,R&D regulatory, communication & Customer Service (2))
• Follow up and management of our external sales force (12 pax). Define objectives, ensure the right application of our distribution & commercial strategic policies
• Ensure the BU profitabilty (Turnover, Margins, cost prices, transfer prices)
• Key Account Management (wholesalers / groups / dealers)
• Define the global strategy of our pharmaceutical activity. Identification of our sell in & sell out partners.
• International projects management et multi-tasks team coordination.
Arlor Natural Scientific
- Export Director
2011 - maintenantIn charge of the International development of our products’ range worldwide, through the active prospection of distribution partners.
• Perimeter 2011: 4 customers: 150K€ / 2013: 13 customers: 350K€ / 2015: 20 customers : 500K€
• Assess local markets, their potential and feasibility of distributing our products. Area Prioritization.
• Definition and negotiation of the commercial conditions. Monitoring of the annual objectives. Ensure the department profitability (Turnover, margins, expenses, Transfer prices ...)
• Managing a network of distributors / agents: providing relational missions before and after sales. Take part in commercial activities of our customers to train and motivate sales teams and participate in trade fairs and exhibitions...
• Support the markets daily to their specific requirements related to operational marketing, communication and training needs.
• Coordination of the distributor’s forecasts in order to provide sales statistics to our demand planning dpt.
• Supply Chain: Ensuring exchange and flow of the customers (order management, Incoterm negotiations, dispute resolution, and billing). Oversee the logistics process of the Export Assistant (carrier contacts, quotation requests, delivery monitoring, dispute resolutions, freight invoicing...)
• Management of the regulatory affairs manager + Export assistant - general organization of the export department.
Alqvimia
- Directrice Export
2009 - 2010In charge of the internationalization of the brand worldwide in both professional and selective distribution channels.
• Definition of the annual exW budgets (1,2 M in 2009, target 2010 : 2,1)
• Prospection of new distributors / agent.
• Negotiation of commercial conditions & contractual terms.
• Set up and analysis of a franchisee development concept.
• Management of the Export dpt _ 2 people.
Négociation des conditions commerciales.
Etude d’un projet de franchise et veille concurrentielle.
Négociation et rédaction de contrats selon type d’accord de distribution.
Management de 2 personnes : assistants export
PUIG
- Responsable de Zone Export
Barcelona2008 - 2009• Negotiate yearly Export and Wholesales budgets with each distributor for both selective and mass market channels.
• Define the correct price positioning for each market/brand and agree on the correct price increases.
• Negotiation of price structure and commercial conditions with the distributors and trade (Key Account Management).
• Discuss and agree A&P investments. Follow up and control.
• Supervise and agree media plans for each distributor according to the brand’s strategies.
• Follow-up launches and promotional activities to ensure perfect execution
• Negotiation of the distribution contracts and legal issues.
• Support the distributors in defining their marketing strategies.
• Ensure the correct implementation of our brands in terms of merchandising.
• Help markets look for new sustainable & profitable business opportunities .Business advisor to the Region.
• Improve area expertise and help defining needs to further develop business in the area
PUIG
- Brand Area manager , Prada parfums
Barcelona2004 - 2008In charge of Europe and North America.
Direct reporting to Prada Milan.
Discuss and agree Export and Wholesale budgets per market jointly with local subsidiary - distributor Management.
Discuss and agree content of A&P Plans per markets, jointly with local Management (including Brand Contributions), and control of A&P investments
Help markets look for new sustainable & profitable business opportunities .Business advisor to the Region.
Supervise International and Regional pricing coherency (retail / wholesale)
Support the markets in the preparation and execution of the annual business plans
Improve area expertise and help defining needs to further develop business in the area
Follow-up launches and promotional activities to ensure perfect execution
Trimex Pty Ltd Australia
- Ass. marketing international
2003 - 2003Stage marketing international au sein de la société TRIMEX PTY LTD à Sydney (Australie), entreprise spécialisée dans l’import et la distribution de produits cosmétiques (Clarins), de parfumerie (Nina Ricci, Hugo Boss, Paco Rabanne…) et de produits et accessoires de mode (T.Mugler, Moschino, Dupont, Diesel…)
PUIG
- Marketing operationnel
Barcelona2003 - 2004Marketing opérationnel international pour Paco Rabanne et Nina Ricci _ Paris