En résumé

Mes compétences :
Marketing opérationnel
Stratégie commerciale
Distribution sélective
Distribution internationale
Commerce international


  • Laboratoires Sarbec - Export Sales Director

    Neuville-en-Ferrain 2017 - maintenant Defining the global strategy for Corine de Farme Worldwide (65 countries)
    Distribution in various retail channels : Drugstores, Pharmacies & Mass
    Managing a team of 12 people
    Member of the executive board of comitee
  • Laboratoires Arlor Natural Scientific - Commercial Director

    2015 - maintenant In charge of France + Export markets (Perimeter: 1.3M€)
    • Managing a team of 5 people (mkg,R&D regulatory, communication & Customer Service (2))
    • Follow up and management of our external sales force (12 pax). Define objectives, ensure the right application of our distribution & commercial strategic policies
    • Ensure the BU profitabilty (Turnover, Margins, cost prices, transfer prices)
    • Key Account Management (wholesalers / groups / dealers)
    • Define the global strategy of our pharmaceutical activity. Identification of our sell in & sell out partners.
    • International projects management et multi-tasks team coordination.
  • Arlor Natural Scientific - Export Director

    2011 - maintenant In charge of the International development of our products’ range worldwide, through the active prospection of distribution partners.
    • Perimeter 2011: 4 customers: 150K€ / 2013: 13 customers: 350K€ / 2015: 20 customers : 500K€
    • Assess local markets, their potential and feasibility of distributing our products. Area Prioritization.
    • Definition and negotiation of the commercial conditions. Monitoring of the annual objectives. Ensure the department profitability (Turnover, margins, expenses, Transfer prices ...)
    • Managing a network of distributors / agents: providing relational missions before and after sales. Take part in commercial activities of our customers to train and motivate sales teams and participate in trade fairs and exhibitions...
    • Support the markets daily to their specific requirements related to operational marketing, communication and training needs.
    • Coordination of the distributor’s forecasts in order to provide sales statistics to our demand planning dpt.
    • Supply Chain: Ensuring exchange and flow of the customers (order management, Incoterm negotiations, dispute resolution, and billing). Oversee the logistics process of the Export Assistant (carrier contacts, quotation requests, delivery monitoring, dispute resolutions, freight invoicing...)
    • Management of the regulatory affairs manager + Export assistant - general organization of the export department.
  • Alqvimia - Directrice Export

    2009 - 2010 In charge of the internationalization of the brand worldwide in both professional and selective distribution channels.
    • Definition of the annual exW budgets (1,2 M in 2009, target 2010 : 2,1)
    • Prospection of new distributors / agent.
    • Negotiation of commercial conditions & contractual terms.
    • Set up and analysis of a franchisee development concept.
    • Management of the Export dpt _ 2 people.
    Négociation des conditions commerciales.
    Etude d’un projet de franchise et veille concurrentielle.
    Négociation et rédaction de contrats selon type d’accord de distribution.
    Management de 2 personnes : assistants export
  • PUIG - Responsable de Zone Export

    Barcelona 2008 - 2009 • Negotiate yearly Export and Wholesales budgets with each distributor for both selective and mass market channels.
    • Define the correct price positioning for each market/brand and agree on the correct price increases.
    • Negotiation of price structure and commercial conditions with the distributors and trade (Key Account Management).
    • Discuss and agree A&P investments. Follow up and control.
    • Supervise and agree media plans for each distributor according to the brand’s strategies.
    • Follow-up launches and promotional activities to ensure perfect execution
    • Negotiation of the distribution contracts and legal issues.
    • Support the distributors in defining their marketing strategies.
    • Ensure the correct implementation of our brands in terms of merchandising.
    • Help markets look for new sustainable & profitable business opportunities .Business advisor to the Region.
    • Improve area expertise and help defining needs to further develop business in the area
  • PUIG - Brand Area manager , Prada parfums

    Barcelona 2004 - 2008 In charge of Europe and North America.
    Direct reporting to Prada Milan.
    Discuss and agree Export and Wholesale budgets per market jointly with local subsidiary - distributor Management.
    Discuss and agree content of A&P Plans per markets, jointly with local Management (including Brand Contributions), and control of A&P investments
    Help markets look for new sustainable & profitable business opportunities .Business advisor to the Region.
    Supervise International and Regional pricing coherency (retail / wholesale)
    Support the markets in the preparation and execution of the annual business plans
    Improve area expertise and help defining needs to further develop business in the area
    Follow-up launches and promotional activities to ensure perfect execution
  • Trimex Pty Ltd Australia - Ass. marketing international

    2003 - 2003 Stage marketing international au sein de la société TRIMEX PTY LTD à Sydney (Australie), entreprise spécialisée dans l’import et la distribution de produits cosmétiques (Clarins), de parfumerie (Nina Ricci, Hugo Boss, Paco Rabanne…) et de produits et accessoires de mode (T.Mugler, Moschino, Dupont, Diesel…)
  • PUIG - Marketing operationnel

    Barcelona 2003 - 2004 Marketing opérationnel international pour Paco Rabanne et Nina Ricci _ Paris


Pas de formation renseignée


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