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Car2go
- Marketing Coordinator
2013 - 2016
- Organised and led 70+ events: planning, logistics, promotion, training, last minute problem-solving.
- Trained and managed 17 brand ambassadors to represent the brand’s vision at community events.
- Managed corporate social media channels and created the Member Perks page at vancouver.car2go.com
- Designed flyers, posters, social media info-graphics and other marketing materials.
- Fostered relations with local community organizations and executed cross promotion campaigns.
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ReMark France
- Project Manager
2012 - 2013
- Designed and managed the implementation of several direct marketing campaigns on behalf of clients.
- Coordinated the steps of mailing campaigns: planning, ad agency brief, document proofing, print production, database segmentation, budgets, logistics and delivery.
- Managed telemarketing campaigns: script writing, supervising calls and giving the agents feedback.
- Liaised with external providers and clients.
- Analyzed reports to track campaigns results.
- Monitored compliance with planning and budgets.
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Bayard Nature et Territoires
- Product Manager (Subscriptions)
Montrouge
2010 - 2012
- Participated in defining the annual marketing plan and budget.
- Implemented and monitored direct marketing campaigns (mailings, leaflets, email blasts, telemarketing) to establish and drive brand loyalty.
- Explored and liaised with partners to promote the magazines.
- Provided competitor monitoring.
- Customer service for subscribers.
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Bayard Presse
- Project Manager (Customer Loyalty)
Montrouge
2010 - 2010
- Implemented and analyzed the loyalty programs.
- Defined the offers and speeches adapted to each category of subscribers.
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Bayard Presse
- Apprentice Project Manager
Montrouge
2007 - 2009
- Implemented and analyzed the loyalty programs.
- Defined the offers and speeches adapted to each category of subscribers.
