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Neoptimal
- Cofondateur
2014 - maintenant
neoptimal est une agence de prospection digitale qui permet aux dirigeants de PME et ETI françaises d'accélérer leur développement commercial à moindre coût, grâce à internet.
A la différence des agences de communication, de marketing direct, ou de prospection téléphonique qui offrent un service ponctuel, nous maîtrisons votre prospection digitale de bout en bout.
Nous garantissons le résultat de nos prestations qui se rentabilisent en général en 5 à 10 mois !
Dans le cadre de notre service de prospection digitale, nous:
1. Définissons une stratégie et un plan opérationnel de prospection digitale,
2. Elaborons les communications digitales qui attireront et motiveront vos prospects : livres blancs, infographies, videos, webinaires, ebooks, etc.
3. Automatisons votre système de prospection digitale pour gérer le flux de prospects efficacement,
4. Pilotons vos campagnes de communication digitale : emailings, médias sociaux, forums professionnels, etc.
5. Et mesurons la performance du système conformément aux objectifs commerciaux et économiques que nous avons fixés ensemble
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Bulldog Solutions
- CEO Bulldog Solutions Europe
2012 - 2014
We design, build and operate online demand generation programs aimed at drastically improving the business development economics of large multi-national B2B businesses, in comparison with conventional marketing, lead generation and selling.
At Bulldog Solutions we love assembling the pieces for our clients:
1- Engineer a compelling story into high value digital content assets,
2- Automate online interactions into effective conversations,
3- Deliver prospect insights and associated sales tools to sales reps.
We always start with a business case defining how we will generate additional demand and revenue, and projecting cost, ROI and payback. It becomes our teams engagement roadmap and a tangible way of measuring our own added value.
At Bulldog Solutions Europe, we leverage the practices and technologies successfully deployed with our clients in one of the most advanced markets: North America, and apply them according to European country cultures and regulations.
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SalesLab DemandGen
- PDG
2010 - 2011
SalesLab DemandGen builds and executes Integrated Demand Generation programs delivering incremental new business revenue with a quick payback, in partnership with Bulldog Solutions, the leading specialist firm in the USA.
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SalesLab
- CEO & SVP Expert Services
2009 - 2010
Invested in an online Community Platform for marketing & sales professionals (web 2.0 collaboration, social networking, sales & marketing SaaS) in addition to SalesLab's on premise consulting services.
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SalesLab
- Fondateur et PDG
2003 - 2008
Acquired 16 clients of €100M to €4B in revenue, designed business improvement services and led 35 engagements across Western and Eastern Europe, the Middle East and Africa
Clients: Technology solutions: Infovista, Streamserve, SAP, Microsoft Business Solutions, Hyperion, QlikTech, CDC Software, Thales, Autodesk ; Utilities: EDF ; Asset Management: UFF
Engagements (CEO, EMEA Pdt, regional VP levels):
- Led transformations from product to solution selling, increasing the value of orders & win rates
- Implemented scalable sales processes, accelerating growth & improving revenue predictability
- Revamped marketing & sales team operational practices, increasing lead generation campaign returns & sales productivity
- Identified high growth market opportunities and defined related GoToMarket strategies, securing market investments & accelerating market penetration
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OnTarget (rachetée par Siebel Systems)
- Managing Partner, EMEA (OnTarget then Siebel Systems)
1997 - 2002
OnTarget: Contributed to growing a $800k EMEA offshoot of its US parent to a $20M operation. Acquired large clients, led large service engagements. Defined the client engagement model, hired 20+ consultants, managed operations.
Clients: Cisco, Dell, Compaq, Baan, Siemens Business Services, Genesys, Alcatel.
Engagements (COO, EMEA Pdt, regional VP levels): Deployed Large Opportunity Management, Key Account Management, and Channel Management methodologies throughout large direct and reseller sales forces, across Europe, the Middle East and Asia.
Staid 18 months at Siebel Systems after their acquisition of OnTarget.
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Mercatus
- Directeur Général
1995 - 1996
Consulting firm applying information technology to marketing and sales
Leveraged advanced technologies to advise clients in consumer markets regarding their promotional strategies, distribution coverage, in-store merchandising and other marketing and sales strategies.
Clients: CETELEM (Consumer credit), LVMH (Luxury), Monoprix (Retail), SECODIP (Consumer research)
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Tandem Computers
- Dr Opérations Commerciales et Marketing Europe
St André de la Marche
1993 - 1994
Fault tolerant computers, $1.2B in revenue, 6,000 people
EMEA $350M. Led the development of Tandem’s business strategies and sales model in Europe, and drove their implementation across countries.
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Tandem Computers
- Directeur Marketing France
St André de la Marche
1991 - 1992
France $48M, 80 people. Responsible for product marketing, sales support, marketing communication.
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Tandem Computers
- Directeur BU Industrie, Transport, Services
St André de la Marche
1988 - 1990
General management of a $16M, 25 people-strong unit, and markets. Responsible for sales, pre-sales, consulting, alliance, industry marketing, and after-sales service coordination.
President’s Council: Worked directly with James Treybig, Tandem Computers CEO for two consecutive years, as part of a 20 people strong worldwide President’s Council who gathered three to four times a year to review strategic issues.
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Tandem Computers
- Global Account Manager Automotive (Renault, Peugeot SA)
St André de la Marche
1985 - 1987
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Nortel
- Ingénieur Commercial
Toronto
1983 - 1984
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Rank Xerox
- Ingénieur Commercial Bureautique
1979 - 1982
