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Christine FILBIEN

PARIS

En résumé

I am an entertainment industry and digital professional. I have been responsible for sales, acquisition, marketing and webmarketing, account management, data analysis, project management, revenue management, legal and I have grown a passion for loyalty programs and analysis and digital marketing generally speaking. I have worked on several platform: retail, web, social and now cloud.

Specialties:
. Strategic Partnerships and Account Management:
Business development, account management & developing strategic partnerships with casual gaming (mobile, social and online), TV and licensing companies;

. Digital Marketing:
Product development, publishing & content, B2C CRM&loyalty, marketing partnerhips, multichannel marketing campaigns and analysis;

. Digital data analysis:
web, social networks, online casual games; daily analysis of retention, engagement, monetization, acquisition, DAU, MAU;

. Interacting with all teams:
development, monetization, acquisition, datamining, design...

. International profile:
Fluent in English, Spanish, French; Beginner in Brazilian Portuguese.

Mes compétences :
Business development
Casual Games
Contracts
English
International
Negotiation
Online
Prospection
Spanish
Publishing
Stratégie digitale
Marketing
Social media
Licensing
CRM analytique
eCRM
Fidélisation client
Account management

Entreprises

  • Sfr - Gaming Partnerships and marketing

    2017 - maintenant Head of Cloud and Mobile gaming partnerships & marketing at SFR.
    CONTENT, PUBLISHING, MARKETING, PRODUCT, cloud and mobile platforms.

    SFR Telco is part of Altice group, a media and content oriented company, including exclusive sport rights transmission like Europa league.

  • Orange - Partenariats Cloud Gaming

    Paris 2016 - 2016 Game developpers & publishers: come to a new distribution channel and reach new customers!
    Let's get in touch for more information ;)

    Orange has developped its Games On Demand (GOD) service on its Set Top Box, reaching WiiU or PS3 like technical user experience and quality:
    Orange is #1 and historical French Telco, reaching over 6M users directly in the living room at home via broadband, fiber and satellite.

    My role at Orange Group:

    . DIGITAL CLOUD GAMING PARTNERSHIPS & STRATEGY:
    direct takeover and renegotiations with all cloud gaming partners;
    direct takeover of technical team relationships, new process implementations;
    New legal models implementation

    . BUSINESS DEVELOPMENT:
    sourcing of strategic new partners

    . COORDINATION:
    with marketing, sales and technical teams, France and Finland

  • Mindscape SA - International Sales & Business Development Manager

    2011 - 2011 Mindscape (ex-Mattel Interactive)

    Business Development / Casual game acquisition
    International Sales & Account Management
    Handling all legal work
    Sales network animation
    KPI analysis
    Prospecting for Karotz (connected robot)
    Reaching Game publishers, international licensors and international Media

  • Mediastay - Responsable Plateforme digitale & Business development

    Levallois-Perret 2011 - 2016 Games Passport is run by Mediastay, a performance marketing company which objective is to help game developers acquire and monetize traffic. Through Games Passport, Mediastay sources traffic to these games, handles user acquisition (end user registration and activation), manages their monetization and retention.

    My role as Head of Online Game Platform&Business Development:
    .Platform content & publishing Director: casual game acquisition & integration France/Brazil, web/Facebook
    .Partnerships & Account management: TV, licensing, game developers
    .Project Manager: Game integration, platform updates, programatic tool, portal development, online game development, localisation, testing, customer XP, editorial and content, etc
    .Data analytics: analysis, recommendations and actions (BIME Analytics, Tableau, Google Analytics)
    .B2C CRM strategy & digital marketing: engagement, retention, event content and programming, cross platform, cross canal, emailing, new programming tool, etc

  • Mindscape - International Sales Manager

    BOULOGNE BILLANCOURT 2005 - 2011 Mindscape (ex-Mattel Interactive)

    International Sales & Account Management (Europe + US)
    Business Development and marketing Partnerships
    Sales network animation and PR
    Reaching Game publishers, international entertainment licensors (TV, music, books, kids) and international Broadcasters

  • Mindscape - Export Key Account Manager

    BOULOGNE BILLANCOURT 2002 - 2005 Mindscape (ex-Mattel Interactive)

    . Sales & Key account management
    . French speaking territories + LTA
    . Marketing (packaging, POS materials, PR)
    . Reaching game and educational distributors, bookstores.

  • Montparnasse Multimedia - International Logistics & Account Manager

    1999 - 2002 . Logistics
    . Account Manager & Prospection (Spain; UK; Eastern Europe)
    . Territories: US/Canada; Europe;
    . Reaching international museums and educational networks.

Formations

  • Université Le Havre (Le Havre)

    Le Havre 1995 - 1997 MST CEFI - Anglais - Espagnol

    MST "Négociation et commerce international"

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