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GE Healthcare
- CT Sales and Marketing Manager, France
2011 - maintenant
CT Sales and Marketing Manager, France
GE Healthcare
• In charge of a team of 10 sales specialists, and responsible for leading the development and implementation of all marketing programs and strategic sales activities
• Grew leadership position in 2013 (54% MS, + 1 pts) while reaching $56M orders & sales
• Targeted and penetrated competitive market to achieve 32% capture rate
• Achieved 105% to 115% of projected quarterly sales goals during tenure
• Adapted product mix to increase profitability in 2013 (+0.6 CM pts)
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General Electric HealthCare
- CT Advanced Application Manager, Europe and Middle East Africa
Paris
2008 - 2011
• Led a team of 5 advanced applications specialists, and managed clinical marketing programs and academic network development
• Achieved six new products clinical positioning and promotion through market research, medical advisory board and events during medical congresses
• Expanded academic network from 15 to 45 opinion leaders: this allowed to recover leadership in the premium product segment (MS increased from 31% to 41%)
• Contributed to CT results ($350M sales each year, #1 with 36% MS)
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GE HealthCare
- Workstations Product Manager, Europe and Middle East Africa
2005 - 2008
• Performed three product launches and positioning through market research and events during international congresses
• Grew sales from $55M to $65M from 2005 to 2007
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GE Healthcare
- PET/CT Advanced Applications Leader, Europe and Middle East Africa
2003 - 2005
• Supervised clinical marketing programs and academic network development
• Achieved three product clinical positioning and promotion through MABs and events
• Expanded academic network from 10 to 25 opinion leaders throughout EMEA
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GE Healthcare
- MR Advanced Applications Leader, France
1998 - 2002
• Managed clinical marketing and academic network development
• Reinforced academic network to increase MS from 35% to 50% in 2002 in this segment within 5 years
• Contributed to MR business results in France (Market leader, 45% average MS during tenure)
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GE Healthcare
- MR Sales Specialist, France
1994 - 1997
• Ran the MR business in Paris/North and then on Paris/East zones
• Contributed to MR business results in France (Market leader, 40% average MS)
