Publicis Activ
- Directeur du Planning Stratégique
Nantes2013 - maintenant
ITRON
- Product Management - Water Meters division
Issy-les-Moulineaux2009 - 2013•••
• Strategic Marketing to evaluate development opportunities for key products.
• Management of new product launches for over 30 countries.
• Key product development to ensure a stable evolution of the products.
ADIRA (Alsace Region Corporate Development Board)
- Community Manager – Alsace Ambassadors’ Club
2009 - 2009•••
• Imagine and design tools to improve the Club’s visibility and impact on the local investment scene.
• Development of communication approach to recruit new members to widen the impact of the club.
• Design and development of online communication tools and material to update and strengthen the community.
Publicis Singapour /Publicis Modem Singapour
- Senior Brand Manager
2007 - 2008•••
Senior Account Manager for Renault
• Called back by Publicis to re-build and strengthen the account.
• Account management for all ATL and BTL campaigns related to the launch of new models (Espace IV, Clio3) as well as Formula 1 for Singapore’s first ever Grand Prix.
•••
Regional Senior Account Manager for LG Electronics
• New assignment to help Publicis setup up a network of agencies in Asia-Pacific to service LG Electronics (TV, Handphones, Computers, Appliances).
• In charge of setting and managing a team in Singapore, Vietnam, in the Philippines and Indonesia.
•••
Senior Brand Manager for Heineken
• Account management for all integrated campaigns including ATL, BTL, Online, event management.
• Conceptualisation, design and implementation tactical campaigns for key product launches and thematic campaigns.
Iris Nation Singapore
- Senior Account Manager
2006 - 2007•••
Regional Account Manager for Sony Ericsson
• Account management for all 360 campaigns related to the Cyber-shot range of phones. That includes ATL, BTL, Online, event management and guerrilla marketing.
• Conceptualisation, design and implementation of regional campaigns for 11 markets in APAC.
THE KEY
- Strategic Planner
2006 - 2006•••
Strategic Planner for the Group
• The Key is an Asia based strategic, design and integrated communications consultancy founded by world-renowned designer Philippe Starck.
• Developing strategic recommendations and marketing directions for key clients based in Singapore, China, Hong Kong and Taiwan.
Publicis Singapour
- Account Manager
Paris2002 - 2006•••
Regional Account Manager for Pernod Ricard
Pernod Ricard is the second operator worldwide in wine and spirits.
• Brief appointment to manage regional coordination.
•••
Account Manager for DCN International
DCN is one of the world leaders in naval contracting with the expertise and infrastructure to design, develop and build surface combatants (warships) and submarines.
• Key participant in new business acquisition pitch.
• Account management for all ATL communication.
•••
Account Manager for Renault ASEAN / Exklusiv Autos
• Account management for all ATL / BTL communication.
•••
Regional Account Manager for ING Private Banking
• Key participant in new business acquisition.
• Development and management of the regional advertising campaign to showcase the capabilities of the institution and recruit new high-profile clients through press, television and PR.
•••
Regional Account Manager for Procter & Gamble (Healthcare)
• Account management for all regional advertising material with a focus on the Australian and New-Zealand
•••
Regional Account Executive for Renault Asia
• Regional coordination between 12 countries, reporting to the regional hub in Japan.
