Christophe LEMAITRE

En résumé

Entreprises

• Tungsten Network - Service Delivery Manager

  2016 - maintenant

• Acxiom - Responsable Service Client Senior

  Levallois-Perret 2015 - 2015 ¬ Responsable et point de contact unique pour le développement et la livraison de toutes activités liées à la base de données marketing
  ¬ Mise en place et gestion quotidienne des équipes assignées au compte en relation avec les différents responsables d’équipe
  ¬ Gestion des différents projets liés a la base de données
  ¬ Garant du respect des obligations contractuelles et de la livraison des différents projets en fonction des priorités d’Acxiom et de Skype, du calendrier, du budget et des normes de qualité
  ¬ Responsable de la profitabilité après contrat du compte client ainsi que de son amélioration
  ¬ Garant de la mise en place, de la mise en œuvre et de l’amélioration des standards de qualité
  ¬ Aide dans la poursuite d’initiatives commerciales (aide à la rédaction des propositions commerciales et contractuelles, révision et approbation des contrats avant signature, participation à la vente si besoin)

• BSkyB - Lead Planner

  Londres 2013 - 2014

• The London Mint Office - Senior Product Manager

  2012 - 2013 Description: The London Mint Office is a mail order company selling collectible coins and stamps with an annual turnover of about £25 millions.
  
  Campaigns
  ➢ Brief and develop marketing creative for all channels, including press advertising, DRTV, direct mail, e-mail, ppc, inserts, and door drops, reflecting the target audience and product messages.
  ➢ Selection of acquisition media and customer database segments for monthly marketing planning.
  
  Budgets
  ➢ Work with the Marketing Manager to devise the annual marketing plan and budget of about £3 millions.
  ➢ Determine promotional plan for managed product range in line with financial targets for the year (min ROI of 3, improve attrition and returns, reduce stocks)
  ➢ Set acquisition and retention response metrics and lifetime value targets for planned activity.
  
  Product
  ➢ Liaise with mints and coin suppliers to ensure the availability of agreed product.
  ➢ Brief the Operations Team with new product, special offer and subscription set up requirements.
  
  Analysis
  ➢ Prepare pre and post campaign analysis together with project based analysis.
  ➢ Evaluate response rate, cost per order metrics, long term subscription revenue income and campaign ROI.
  ➢ Assess acquisition media and customer segment viability for current and future promotions.
  ➢ Compare and report budgeted against actual campaign activity and reforecasting of planned activity.
  
  Staff Management
  ➢ Manage a Product Manager and Junior Product Manager

• Eloise Ltd - Sales & Marketing Manager

  2010 - 2012 Description: Eloise Ltd is a small mail order company selling lingerie products.
  
  Online Marketing:
  ➢ Coordination of the development of 2 new websites on a bespoke platform
  ➢ Increased traffic by 124% and conversion rate by 24% through effective SEO
  ➢ Management of the emailing campaigns (dotMailer / MailChimp) with an average conversion rate of 6.5%.
  ➢ Optimisation of the Adword campaigns with an average conversion rate of 11% and CPC of £0.23
  
  Advertising:
  ➢ Constant analysis and optimisation of campaigns to maintain an overall ROI of 3
  ➢ Management of the annual budget (over £300k)
  ➢ Optimisation of the advert to increase response rate
  
  Offline Marketing:
  ➢ Liaison with list brokers
  ➢ Design, set-up and coordination of the mailing campaigns
  ➢ Analyse the ROI of the mailing campaigns
  
  Product Procurement:
  ➢ Regular liaison and onsite visits with the Chinese manufacturers for the development of new products, quality control, purchase order and coordination of the delivery
  ➢ Optimisation of the stock level

• ElectricJelly - Online Marketing and Web Design Consultant

  2009 - 2010 Main client: ElectricJelly Ltd - London, United Kingdom
  ElectricJelly Ltd is a Marketing and Web Design agency based in Covent Garden. Responsible for the search engine optimisation, web development and database management of ElectricJelly’s clients.
  ➢ Search Engine Optimisation / Data capture / Email Marketing
  ➢ CMS needs specification using PhP/MySQL
  ➢ Creation of several professional websites

• Procopi - Marketing Project Manager

  2004 - 2008 Description: Procopi is a B2B company designing, manufacturing and selling swimming pool parts and spas to professional clients in France and Europe. Managed the marketing operations until a new Marketing Director was appointed towards the end of 2006. Afterwards, much of the marketing operations stayed under my supervision.
  ➢ Start to finish management of all online and offline marketing campaigns
  ➢ Management of a range of promotional products such as t-shirts, caps and displays (annual budget: £50k)
  ➢ Copywriting, help and coordination of all the marketing material (catalogues, presentations, ...)
  ➢ Management of a customer loyalty program based on coupon-earnings (annual budget: £120k):
  ➢ Full organization of Procopi’s participation in 5 international exhibitions (annual budget: £100k)
  ➢ Management of all internal and external market research from start to finish, which led for example to a better understanding of where was located Procopi’s business in France
  ➢ Management of internal company newsletters (on and off-line)
  ➢ Liaison with websites, magazines, newspapers for PR (annual budget: £30k)

• Procter&Gamble - Marketing Analyst

  Asnières-sur-Seine 2003 - 2003 Part of team of students from the MBA program, coached by 2 project managers from P&G, in order to create, manage and run a market research in Wal*Mart stores.

• Noga Hilton Cannes - Sales & Marketing Assistant

  2001 - 2002 A one-year experience between my 2nd and 3rd year of Business School. Responsible for:
  • Management of the hotel website and internet partnerships
  • Set up and management of a consumer loyalty program
  • Email Marketing
  • Market Research which led to a better understanding of Cannes’ place in the main European venues
  • Promotion of the hotel

Formations

• University Of Arcansas UoA (Fayetteville)

  Fayetteville 2002 - 2003 MBA
  
  Marketing

• Ecole Supérieure De Commerce ESC

  Toulouse 1999 - 2003 Management

Réseau

• Alan KERGOURLAY

• Carole RIZZO

• Christophe BONNET

• Marc DELAFOSSE

• Nicolas BRIAND

• Patricia POCQUET

• Raphaël SPAGNOLO

• Soizic FRANCOIS

• Spurgin MICHAEL

• Xavier LE ROUX