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Christophe ROYER

SEVRES

En résumé

An experienced and results-driven international business school graduate with 15 years of proven leadership in business development, operational marketing and sales management within FMCG company. Management experience of international distribution networks and subsidiaries. Strong communication and interpersonal skills with superior training, motivational and coaching skills.

Mes compétences :
Boissons
Direction générale
Export
spiritueux

Entreprises

  • CHRISTOPHE ROYER CONSEIL - DIRIGEANT

    2008 - maintenant
  • Bardinet - DIRECTEUR EXPORT

    2006 - maintenant CA export : 30% du CA de la société
    Business sur plus de 100 pays , 18 collaborateurs, dont 7 chefs de marché
    Croissance des volumes : +3%, du CA : +12%, de la marge : +30%
    · Responsabilité du compte d’exploitation
    · Définition de la politique commerciale et marketing du département
    · Repositionnement des gammes, développement des innovations
    · Rationalisation des gammes , premiumisation de l’offre
    · Développement de nouveaux canaux de distribution (duty-free/horeca)
    · Mise en place de procédures pour encadrer les fonctionnements
    · Création d’indicateurs de taux de service
    · Initiation d’un plan de réduction de coûts de fonctionnements
  • EVIAN EXPORT - DIRECTEUR BRUMISATEUR EVIAN

    2004 - 2006 50 countries (France, Asia, USA, Western Europe…), 15 collaborators, turnover 7 million euros, very high profitability
    · Two missions :
    Define a new export strategy by reinforcing pillars (USA, HK, Europe) and opening potential countries (China, Russia, Middle East, LatAm) => sustainable and profitable 30% annual growth in turnover
    Redefine market approach in France => consolidate market share (over 40% in mass market)
    · Marketing projects: new design, shape, format and concepts (product, promo, events)
    · Building of collaboration at international level with J&J’s Affinity range through global approach and concepts and promotion synergies
  • LU EXPORT - DIRECTEUR DE ZONE

    2001 - 2004 · Export zone consisting of several areas: Turnover : 50 million €, 75% of the division turnover
    o French overseas territories (DOM/TOM)
    o Indian Ocean (Mauritius, Mayotte, Madagascar), Oceania
    o Latin America (Mexico, Venezuela, Surinam, Panama) and Caribbean Islands
    o Middle East (Saudi-Arabia, Lebanon, Kuwait, UAE, Bahrain, Qatar)
    o Switzerland
    o West Africa
    · 2 subsidiaries (Réunion , Antilles) , 40 collaborators, 30 partners –importers
    · Responsibility of zone’s P&L
    · Built up commercial team (redefinition of missions and functions due to new arrangements in geographical zones and responsibilities)
    · Defined commercial and marketing policy (commercial and marketing plans including innovation)
    · Rationalised export countries and product ranges
    · Led restructuration project to simplify and raise profitability in 2002
    · Studied new market opportunities to provide additional growth (Japan, Australia, South Africa, Iran, Iraq)
  • DANONE INTERNATIONAL BRANDS - KEY ACCOUNT MANAGER

    Paris 1998 - 2001 Multi-product (biscuits/baby food /beer/water) and multi-country (Europe/DOM/TOM/Africa/Middle-East) business approach, turnover 120 M€
    · Recommended strategies to cooperate with international clients
    · Negotiated annual deals with clients in French overseas territories
    · Coordinated policies in tarifs (net net price approach)
    · Managed international contracts
    · Initiated category management approach
  • LU FRANCE - RESPONSABLE SERVICE CLIENT

    CLAMART 1996 - 1998 · Managed and trained a team of 16 commercial assistants
    · Put in place new customer service structure in LU-Belin merger (management by key accounts, reorganization of service)
    · Contributed in setting up supply chain system for targeted customers
  • LU FRANCE - CHEF DE SECTEUR

    CLAMART 1992 - 1996 Four departments in eastern France, turnover 10M€
    · Negotiated in HM&SM product range and listings
    · Recommended merchandising solutions
    · Managed and negotiated sales promotion budget

Formations

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