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Haribo
- EXPORT DIRECTOR
Marseille
2009 - maintenant
Export turnover : 32 M EUR (+35% Vs 2009).
- Growing Export sales and profitability with Haribo subsidiaries, importers / distributors and agents.
- Managing the Export Sales team, defining the Export strategy (Haribo and Ricqlès brands).
- Launching new products adapted to foreign markets, setting up promotion plans, P&L monitoring.
- E-commerce project leader. I also created a new shop concept and opened a boutique in Troyes (1,5M EUR).
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GROUPE GARELLA
- EXPORT MANAGER
2008 - 2009
Export turnover : 10 M EUR.
Export turnover : 10 M EUR.
- Defining the Export strategy, setting priorities per country (China, Japan, Russia, Middle-East, USA).
- Searching for distributors, coaching the sales force (Bleu Blanc Rouge, Indies and Nathalie Garçon brands).
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CMA CGM
- TRADE MANAGER CHINA-USA
Marseille
2006 - 2008
- Defining the pricing strategy, maximization of the line profitability and the freight onboard (8000 TEU/week).
- Managing a team of pricers. Coaching our Chinese and US agents. Reporting to the Transpac lines Director.
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Danone
- AREA MANAGER SOUTHERN EUROPE (Barcelona, Spain)
Paris
2005 - 2006
DANONE ESPAÑA EXPORT DEPARTMENT - Water Division (Barcelona, Spain).
Evian, Volvic, Badoit
- Managing distributors (sales targets, P&L, monitoring deliveries and stocks, challenging the sales force).
- Preparing promotions (modern channel, CHR, impulse), working with Finance, Legal and Logistics depts
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Danone
- BRAND MARKETING MANAGER (Barcelona, Spain)
Paris
2003 - 2004
DANONE ESPAÑA MARKETING DEPARTMENT - Water Division (Barcelona, Spain).
- Brand manager in charge of Sparkling waters : Fonter, Fonteforte, Vivaris
- Launching new products, setting up promotion, communication plans, focus groups.
- In depth analysis of sales, market shares, distribution level, competition (TNS).
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Danone
- REGIONAL MANAGER MIDDLE-EAST AFRICA (Dubai, UAE)
Paris
2000 - 2003
DANONE MIDDLE-EAST- Water Division (Evian, Volvic, Ferrarelle).
- Elaborating marketing plans, setting targets (40 distributors). Team management, regional promotions, PR.
- I opened an office in Dubai, recruited and trained a team of 4 Country Managers. Sales x2 (10M EUR), EBIT x3.
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Danone
- SALES REPRESENTATIVE
Paris
1998 - 2000
DANONE DAIRY PRODUCTS (Danone, Activia, Taillefine, Danette, Actimel, Gervais).
- Responsible for selling, promoting and merchandising Danone products in 80 hyper and supermarkets.
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Nestlé
- TRAINING PERIOD - EXPORT DEPARTMENT
Marne La Vallée Cedex 2
1998 - 1998
- Replacing Asia Zone Director during & maternity leave (8 months)
- Coordinating the needs of Nestlé subsidiaries in Asia with Nestlé factories in France (Nescafé, Kit-Kat, Buitoni).
