Mes compétences :
Communication
Cosmétique
Gestion de projet
Adobe Photoshop
Marketing
Luxe
Entreprises
Springcourt
- Marketing online manager
2014 - maintenantDefinition and implementation of eCRM strategies
Piloting animations and multichannel campaigns on online customer area
Management and optimization of the eCRM database,
Development of trigger marketing (churn, welcome pack, post-purchase ...)
Piloting CA on SEM / SEO levers
SEPHORA
- CRM Project Manager Sephora - Loyalty program
BOULOGNE BILLANCOURT2010 - 2013CRM manager for Loyalty Card
In charge of France CRM plan, off & on-line, generating 80% of brand turnover
CRM definition plans : targetting, MD action plan (email, print, SMS, couponning...), offer and gift strategy
Reportings of key indicators for top management
Management of all direct marketing campaigns, on and off line
Transverse management : DM supplyers, french stores, supply chain, Sephora.fr , Trade Marketing, Europe teams, customer services, data mining, legal department...
Special animations in stores for best customers such as Private sales 20% or Gold Late Night Shopping
OgilvyOne Paris
- Project Manager
2009 - 2010Participation in the overall coordination of the IBM Smarter Planet campaign, from the creative brief to the dissemination of the campaign on and off-line
Receive customer briefs, understand, analyze and identify client needs
Build a multi-channel strategy
Write clear and relevant to creative briefs and production teams
Manage customer relationship: reassure, persuade. keep it informed of the progress of the project justify the estimate, discuss briefs and debriefs, present and sell creations
Booker resources to the traffic manager and ensure the accuracy of claims
Coordinate creative / technical teams, strategic planning, data, output
Implement and monitor billing, monitor gross margin.
Disney Store, Sephora, GAP Inc as retailer
- Retailer
