Thoiry Participations SAS
- Marketing and Sales Director
2018 - maintenant
Steering of the marketing and communications strategy of the Group, brand and communication management
Steering of sales and business development strategy of the Group, revenue management, yield management
Steering of the digital strategy of the Group (ERP, websites, mobile apps, CRM, acquisition)
New brand identity, new website & mobile app for Thoiry ZooSafari and Peaugres Safari
Definition and launch of the new events strategy (Happy Thoiry Festival, seminars…)
- Directrice Marketing et Communication France & International
2014 - 2018
As Marketing and Communication Director France, launched the new French online insurance brand for the Group (L’olivier-assurance auto):
Piloting the brand strategy, building the products and services offering, the digital strategy (website, webquoter…) and CRM strategy (front and back office)
Piloting the online acquisition strategy and negotiating new deals with online insurance price comparisors (Les Furets, LeLynx, Assurland…)
Driving the communication strategy (offline, online, PR) – advertising creation and media planning / buying
Management and development of the marketing and communication team (8 persons)
+ 40 pts of brand awareness in one year, omni canal conversion , new deals w/ aggregators
New services offerings, new website, CRM data base and customer portal
As International Global Marketing Director, supervision and coordination of all the marketing, communications and digital activities of the Group (UK, USA, Europe). Identification of new markets, new products and services opportunities for the Group on both Insurance and Price Comparison sides.
- HEAD OF ADVERTISING / MEDIA / BRAND STRATEGY
2013 - 2014
Definition and implementation of Canalsat brand and communication platforms : positioning, image, brand book, saga, guidelines, 360° strategy (off line / on line).
Establishment and management of annual budgets and strategies (advertising, media planning).
Steering advertising campaigns : brief, creation, production, budget.
Strengthening of digital (strategic and operational) : supplement/targeting, image/business (OLS, display, branding, search), media strategy/creation (websites, banners, apps).
Management of 4 people and 2 agencies (BETC, Havas Media).
- HEAD OF THE CANAL+/CANALSAT LOYALTY PROGRAM
2010 - 2013
Definition and implementation of the new loyalty program strategy (6,2M subscribers) => entire repositioning.
Control of the whole activity : + 70 partnerships/yr, on the air / cultural / sporting/ VIP events, development of gifts / targeted products.
Loyalty program digitizing : website, event websites, mobile App, TVI.
Communication/targeting: media, PR, newspaper, mailings, emailings, social media.
Management of a team of 5 people, different agencies RAPP, BETC, Cinefinance, Laser.
+20 pts brand awareness, +2 pts satisfaction rating, and significant impact on churn.
Awards : Grand Prix Stratégies Customer Relationship 2012 (La Grande Incruste).
- BRAND MANAGER / STRATEGIC PLANNING MANAGER
2008 - 2010
Strategic and operational recommendations : image, identity of Canalsat brand.
Deploying a 360° communication platform recovery by all departments.
Role of coordination between Canalsat brand and the other brands of the Group, the editors and publishing partners of contents and services (Universal, Turner, Disney, Viacom…)
Clarifying of Canalsat marketing positioning (market tracking), brand image increasing (items : expertise, quality and choice, brand loyalty).
- ADVERTISING MANAGER
2005 - 2008
Definition, implementation, control of Canalsat advertising campaigns
Plurimedia TV, Radio, Press, Outdoor, Digital, Cinéma, Event, Social Media.
Development of 360° digital communications (websites, apps, social networks …).
Steering quantitative / qualitative studies, monitoring, research analysis, competitive intelligence, and benchmark.
Management of a team of 3 persons and 2 agencies (BETC, Havas Media).
Development and setting up of the new advertising saga « Les Experts » in multimedia: +10pts brand allocation, brand approval>3,8, impact on the rating of brand love, diversity and quality contents.
Awards : Grand prix radio 2007- Prix des DA 2007
- TRADE MARKETING MANAGER
2003 - 2005
Definition, implementation of the annual action plans and by signs.
Design of the promotional communication tools: POS, sales pitches, merchandising.
Management of a team of 3 persons and agency BETC Shopper.
Implementation of new merchandising tools, POS modernization, ,modernisation des supports PLV, mise en place de nouveaux indicateurs de performance.
- INTERACTIVITY MARKETING AND COMMUNICATION MANAGER
2001 - 2002
Development of products and services, definition of the structure and the editorial line portals and interactive services (ergonomics, design, positioning offers, new SEO business partners).
Definition BtoC and BtoB communication plans.
Management of a team of 4 persons.
Implementation of the market services portal ( CA €1,8M), development of ITV services to subscribers (awareness and use), optimization of the ITV services ergonomics, development of kits of doorsteps selling bound for editors).
- PRODUCT MANAGER
1998 - 2001
Royale portfolio management in France and abroad.
Development of the brand strategy & its marketing mix, product development.
Market analysis, sales forecasts, distribution, assortment, pricing (in France and abroad).
Definition of the brand communication policy (in France and abroad).
- AREA MANAGER
1997 - 1998
Management of a portfolio of €10M - Alpes-Côte d’Azur
Sales growth superior to 10%