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Claire SIPOS

PARIS

En résumé

MARKETING, COMMUNICATIONS AND SALES DIRECTOR - 15 years of work
Professional skills :
Leading strategy, brand building / Media, non-media advertising / Mediaplanning / Digital / Customer loyalty / CRM / Partnerships / Marketing studies / Negotiation, trading / Team management

Mes compétences :
Marketing stratégique
Marketing digital
Publicité / Communication
Marketing produit
Marketing promotionnel et opérationnel
Media planning
Plurimedia
Web marketing
Négociation commerciale
Management d'équipes
CRM
FIDELISATION/CRM
Communication
Planning stratégique
Gestion de partenariats
Webmarketing

Entreprises

  • Thoiry Participations SAS - Marketing and Sales Director

    2018 - maintenant Steering of the marketing and communications strategy of the Group, brand and communication management
    Steering of sales and business development strategy of the Group, revenue management, yield management
    Steering of the digital strategy of the Group (ERP, websites, mobile apps, CRM, acquisition)
    New brand identity, new website & mobile app for Thoiry ZooSafari and Peaugres Safari
    Definition and launch of the new events strategy (Happy Thoiry Festival, seminars…)
  • Admiral - Directrice Marketing et Communication France & International

    2014 - 2018 As Marketing and Communication Director France, launched the new French online insurance brand for the Group (L’olivier-assurance auto):
    Piloting the brand strategy, building the products and services offering, the digital strategy (website, webquoter…) and CRM strategy (front and back office)
    Piloting the online acquisition strategy and negotiating new deals with online insurance price comparisors (Les Furets, LeLynx, Assurland…)
    Driving the communication strategy (offline, online, PR) – advertising creation and media planning / buying
    Management and development of the marketing and communication team (8 persons)
    + 40 pts of brand awareness in one year,  omni canal conversion , new deals w/ aggregators
    New services offerings, new website, CRM data base and customer portal

    As International Global Marketing Director, supervision and coordination of all the marketing, communications and digital activities of the Group (UK, USA, Europe). Identification of new markets, new products and services opportunities for the Group on both Insurance and Price Comparison sides.
  • Canal + - HEAD OF ADVERTISING / MEDIA / BRAND STRATEGY

    Issy-les-Moulineaux 2013 - 2014 Definition and implementation of Canalsat brand and communication platforms : positioning, image, brand book, saga, guidelines, 360° strategy (off line / on line).
    Establishment and management of annual budgets and strategies (advertising, media planning).
    Steering advertising campaigns : brief, creation, production, budget.
    Strengthening of digital (strategic and operational) : supplement/targeting, image/business (OLS, display, branding, search), media strategy/creation (websites, banners, apps).
    Management of 4 people and 2 agencies (BETC, Havas Media).
  • CANAL+ - HEAD OF THE CANAL+/CANALSAT LOYALTY PROGRAM

    Issy-les-Moulineaux 2010 - 2013  Definition and implementation of the new loyalty program strategy (6,2M subscribers) => entire repositioning.
     Control of the whole activity : + 70 partnerships/yr, on the air / cultural / sporting/ VIP events, development of gifts / targeted products.
     Loyalty program digitizing : website, event websites, mobile App, TVI.
     Communication/targeting: media, PR, newspaper, mailings, emailings, social media.
     Management of a team of 5 people, different agencies RAPP, BETC, Cinefinance, Laser.
     +20 pts brand awareness, +2 pts satisfaction rating, and significant impact on churn.
     Awards : Grand Prix Stratégies Customer Relationship 2012 (La Grande Incruste).
  • CANAL+ - BRAND MANAGER / STRATEGIC PLANNING MANAGER

    Issy-les-Moulineaux 2008 - 2010  Strategic and operational recommendations : image, identity of Canalsat brand.
     Deploying a 360° communication platform recovery by all departments.
     Role of coordination between Canalsat brand and the other brands of the Group, the editors and publishing partners of contents and services (Universal, Turner, Disney, Viacom…)
     Clarifying of Canalsat marketing positioning (market tracking), brand image increasing (items : expertise, quality and choice, brand loyalty).
  • CANAL+ - ADVERTISING MANAGER

    Issy-les-Moulineaux 2005 - 2008  Definition, implementation, control of Canalsat advertising campaigns
    Plurimedia TV, Radio, Press, Outdoor, Digital, Cinéma, Event, Social Media.
     Development of 360° digital communications (websites, apps, social networks …).
     Steering quantitative / qualitative studies, monitoring, research analysis, competitive intelligence, and benchmark.
     Management of a team of 3 persons and 2 agencies (BETC, Havas Media).
     Development and setting up of the new advertising saga « Les Experts » in multimedia: +10pts brand allocation, brand approval>3,8, impact on the rating of brand love, diversity and quality contents.
     Awards : Grand prix radio 2007- Prix des DA 2007
  • CANAL+ - TRADE MARKETING MANAGER

    Issy-les-Moulineaux 2003 - 2005  Definition, implementation of the annual action plans and by signs.
     Design of the promotional communication tools: POS, sales pitches, merchandising.
     Management of a team of 3 persons and agency BETC Shopper.
     Implementation of new merchandising tools, POS modernization, ,modernisation des supports PLV, mise en place de nouveaux indicateurs de performance.
  • CANAL+ - INTERACTIVITY MARKETING AND COMMUNICATION MANAGER

    Issy-les-Moulineaux 2001 - 2002  Development of products and services, definition of the structure and the editorial line portals and interactive services (ergonomics, design, positioning offers, new SEO business partners).
     Definition BtoC and BtoB communication plans.
     Management of a team of 4 persons.
     Implementation of the market services portal ( CA €1,8M), development of ITV services to subscribers (awareness and use), optimization of the ITV services ergonomics, development of kits of doorsteps selling bound for editors).
  • ALTADIS - PRODUCT MANAGER

    Paris 1998 - 2001  Royale portfolio management in France and abroad.
     Development of the brand strategy & its marketing mix, product development.
     Market analysis, sales forecasts, distribution, assortment, pricing (in France and abroad).
     Definition of the brand communication policy (in France and abroad).
  • PHILIPS - AREA MANAGER

    Suresnes 1997 - 1998 Management of a portfolio of €10M - Alpes-Côte d’Azur
    Sales growth superior to 10%

Formations

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