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VELIZY VILLACOUBLAY

Résultats examens 2026

RETROUVEZ GRATUITEMENT Le résultat du bac à ParisLe résultat du brevet à Paris Le résultat du BTS à Paris

En résumé

Mes compétences :
Produits de grande consommation
Vente
Management
Communication
Analyse de marché
Développement produit

Entreprises

  • General Mills - Häagen-Dazs senior brand manager

    VELIZY VILLACOUBLAY 2014 - maintenant Retail business management (France - Belgium)
    People management
    NPD strategy
    Communication strategy
    P&L management

  • General Mills - Brand Manager - Haagen Dazs

    VELIZY VILLACOUBLAY 2012 - 2014

  • YOPLAIT France - Brand Manager - YOP and other brands

    2012 - 2012 Performance and consumer insight analysis
    Action plan and strategy recommendation based on 1 to 2 years perspective.
    Management of 2 assistants brand manager

  • YOPLAIT France - Sales area manager

    2010 - 2011 Follow up and advise floor managers in developing their fresh dairy products area through negotiation of business plans at store level :
    • Analyze point of sales needs and market trends
    • Prepare and conduct in-store negotiations
    • Implement action plans
    • Optimize product launch and promotional activities
    • Optimize clients turnover
    • Management of 3 merchandising assistants
    • Coaching of new trainee

  • YOPLAIT France - Assistant Brand Manager

    2008 - 2010 In charge of Petits Filous operational activities (kids’brand, 10% of Yoplait’s turnover).

    Recommendations based on panel performance analysis (IRI, Kantar, consumer tests), project of consumer knowledge, new product development (3 product launches), packaging development, promotional activities, website launch and development, PR events (Kid Expo, Musée en Herbe), budget driving (2,3M€).

    Management of an intern.

  • Danone UK - Marketing assistant

    Paris 2006 - 2006 Mission: In charge of the below the line activities for the brand’s repositioning:
    packaging development, promotion activities and communication tools, website
    creation, performance tracking, events for internal communication. Budget updating.

Formations

Réseau

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