Mes compétences :
Produits de grande consommation
Vente
Management
Communication
Analyse de marché
Développement produit
Entreprises
General Mills
- Häagen-Dazs senior brand manager
VELIZY VILLACOUBLAY2014 - maintenantRetail business management (France - Belgium)
People management
NPD strategy
Communication strategy
P&L management
General Mills
- Brand Manager - Haagen Dazs
VELIZY VILLACOUBLAY2012 - 2014
YOPLAIT France
- Brand Manager - YOP and other brands
2012 - 2012Performance and consumer insight analysis
Action plan and strategy recommendation based on 1 to 2 years perspective.
Management of 2 assistants brand manager
YOPLAIT France
- Sales area manager
2010 - 2011Follow up and advise floor managers in developing their fresh dairy products area through negotiation of business plans at store level :
• Analyze point of sales needs and market trends
• Prepare and conduct in-store negotiations
• Implement action plans
• Optimize product launch and promotional activities
• Optimize clients turnover
• Management of 3 merchandising assistants
• Coaching of new trainee
YOPLAIT France
- Assistant Brand Manager
2008 - 2010In charge of Petits Filous operational activities (kids’brand, 10% of Yoplait’s turnover).
Recommendations based on panel performance analysis (IRI, Kantar, consumer tests), project of consumer knowledge, new product development (3 product launches), packaging development, promotional activities, website launch and development, PR events (Kid Expo, Musée en Herbe), budget driving (2,3M€).
Management of an intern.
Danone UK
- Marketing assistant
Paris2006 - 2006Mission: In charge of the below the line activities for the brand’s repositioning:
packaging development, promotion activities and communication tools, website
creation, performance tracking, events for internal communication. Budget updating.
