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Orange UK
- Acquisition Manager
Paris
2009 - maintenant
Objective: definition and monitoring of the acquisition offers portfolio strategy in the countries.
•Multi-country mobile market expertise.
•Challenged and supported countries performance though benchmarks, best practices, priorities’ definition and top management information.
•Expertise on offers portfolio revamps.
•Segmented the range of mobile offers and supported the implementation of a new segmentation model.
•Monitored countries’ business and performance.
•Conducted cross-country market researches.
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Orange UK
- Usage Development Manager
Paris
2008 - 2009
Objective: increase ARPU by defining marketing actions in order to develop the usage of Orange services.
•Supported countries in the effective direct marketing and usage development action plan delivery to increase usage of services.
•Developed CRM tools expertise and analysis.
•Participated in the refresh of the customer experience.
•Analysed customer needs though usage benchmark and market studies.
•Defined key performance indicators and analysed campaigns results.
•Managed international teams relationship to align conflicting business requirements from different countries.
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Orange
- Product Manager
Paris
2006 - 2008
Objective: create a segmented offer targeting young and multimedia customers.
•Defined Orange Intense Acquisition Marketing Plan for 2007 and 2008.
•Participated in the Orange France offers refresh that led to the creation of the Origami offers, fostered the launch of Origami Star offer targeting young and multimedia customers.
•Defined and communicated the launch brief for each promotional period in order to brief the teams involved.
•Conducted customer and competitor intelligence surveys.
•In charge of reporting and performance analysis.
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Orange
- Product Manager - Mobile Multimedia
Paris
2004 - 2006
Objective: increase audience and turnover of a mobile multimedia offer.
•Managed the marketing plan and marketing actions:
- Communication: TV, cinema and internet communications campaign (brief, follow-up of the advertising agencies, media planning), web site management, consumer magazine and partnerships conception.
- Direct marketing: SMS teasing, mailings, Orange in-house media.
•Marketing research and market segmentation.
