Clémentine BRASSEUR

En résumé

Entreprises

• Procter & Gamble - Associate Director - Team Leader Retail France

  Asnières-sur-Seine 2011 - maintenant

• Procter & Gamble - Senior Account Executive Auchan France

  Asnières-sur-Seine 2009 - 2010

• Procter & Gamble - Senior Account Executive - Auchan International & Casino IRTS

  Asnières-sur-Seine 2007 - 2009

• Procter & gamble - Category Group Manager Hair & Oral care France + Pharmacy Channel

  Asnières-sur-Seine 2005 - 2007 Ø In charge of 190 MM€ Turnover / Responsible for the management of 8 direct reports.
  Ø Portfolio of 7 brands (Head &Shoulders, Pantene, Herbal, Oral B, Fixodent, Fluocaril, Parogencyl) within 4 different channels (Mass Hba, Mass Sda, Electro and Pharmacy).
  
  o Integration & transition of Sanofi and Gillette acquisitions (brands, business models and people management) within P&G structure and operating principles.
  o Design, recommend, deliver and execute 2006 to 2008 annual Commercial Go to Market Strategy (Margins, price increase, Trade Terms, Sales Fundamentals objectives).
  o Define what it takes to win & ensure category superior in store presence at every banner.
  o Design Shopper based plans to win in store with every customer and vs. competition.

• Procter & gamble - Category Manager Fabric care France

  Asnières-sur-Seine 2003 - 2005 Ø In charge of 80 MM€ Turnover / Responsible for the management of 1 direct report (intern).
  Ø Portfolio of 4 brands in Mass Hba (Gama, Bonux, Vizir & Mr Propre Laundry).
  
  o Define, design and deliver brands plan to win at 1st moment of truth (assortment, shelving and promotional): Strategies, plans, goals, and results.
  o Enabling of the Account Executives and Retail Sales Force to ensure perfect execution.
  o In charge of 2 key annual events with the Trade: Market Review (in depth analysis of category trends, shopper behavior dynamics) and Initiative Review (Concept sell of our brands and key initiatives evidencing opportunity of incremental business).
  o Responsible for Gama Re-launch within successful EDLP model (ex Colgate

• Procter & gamble - Key Account / Category Manager Fabric & Home care for Auchan Group

  Asnières-sur-Seine 2000 - 2003 Ø In charge of 70 MM€ Turnover.
  Ø Management of a large 9 brand portfolio accounting for 60% of Auchan & P&G business.
  
  o Responsible for 2001 to 2003 annual negotiations from commitment on a common Turnover target to design and agreement on a Joint Business Plan while enabling Retail sales force to ensure perfect execution in store.
  o 360° study of P&G business after 3 years of boycott, recommendation & implementation of a customized re-launch that enabled being back to over contribute vs. HM average.
  o In depth analysis of Fabric care market and shopper dynamic at the customer that enabled to recover category captaincy in close collaboration with head buyer.

• Procter & gamble - Sales representative on Parisian Area – All Categories (50 HM)

  Asnières-sur-Seine 1999 - 2000 o Negotiation, implementation and follow up of Sales Fundamentals objectives
  o Excellence in execution: realization of the very 1st P&G promotional theatralization, shelf recommendation & implementation, coaching of a 10 members team of merchandisers

Formations

• Ecole Des Hautes Etudes Commerciales (HEC) HEC Paris (Jouy En Josas)

  Jouy En Josas 1995 - 1999

• HEC

  Jouy En Josas 1995 - 1999 Marketing & Strategy Major

• Lycée Montaigne

  Paris 1993 - 1995 Preparatory Class for Business School Entrance exams

• Ecole Alsacienne

  Paris 1984 - 1993 Science High School Diploma

Réseau

• Benoit MAUGET

• Damien HERENG

• Daniele VERZENI

• Denis Henri FAILLY

• Fanny SERVENT

• François LEBORGNE

• Jean-Pierre COMTE

• Ludovic AUFFRET

• Mathieu NOWAK

• Nicolas BALANDRAS