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Corinne JUILLET

PARIS

En résumé

I have a proven track record in developing brand strategy - repositioning, differentiation, up-grading - in relation to the brand's DNA.
I can develop collections both on up-market (leather) and mid-range segments targeted at different clients from sophisticated to trendy.

I developed skills in different areas: brand strategy / digital marketing / product development, purchasing / negotiation and management.
I got an overview on the European footwear market.

- MARKETING & MARKET ANALYSIS
I am able to build a brand strategy, and determine the positioning based on the analysis in terms of trends, competition and sales performance.

- BUILDING COLLECTION
I set up the collection plan, determine the number of options per style: basic, fashion and trend
Give a clear brief to the designers (trends, themes, styles, materials, constructions)

- PRODUCT DEVELOPMENT PROCESS
In cooperation with the designers, I manage the development of the collection from the creation of prototypes to the final validation.

- BUDGETING
I build up the budget for the next season for each sub-season based on the objectives in terms of takings, profit margin and average selling price.

- PURCHASING
I purchase 4 to 5 sub seasons / season
I determine the number of options, allocate the quantities per cluster of stores (4) and selling price
I manage the OTB, repeat orders

- NEGOTIATION / SOURCING
I have ability to develop a negotiation strategy for each supplier and determine the relative bargaining position, set up the target prices. I developed tactics as leverages
Network of suppliers in Asia and Europe.

- SALES PERFORMANCE
I manage the business review: KPIs, weekly sales report, budget review and take action in response (markdown, white label..)

- MANAGEMENT
I manage a team of product manager-buyer, designer, planner

Mes compétences :
Marketing
Achats
Négociation
Gestion de projet
Mode
Développement produit

Entreprises

  • Francois pinet - Brand Manager

    2017 - maintenant

  • ANDRE - Senior footwear buyer and product manager

    Paris 2014 - 2016 In charge of the Junior and Dressy departments

  • TALLY WEIJL DESIGN - SENIOR ACCESSORIES BUYER

    Basel 2013 - 2013 Report to the CEO Tally Weijl
    Development of the winter collection based on the new positioning of TALLY WEIJL's brand and that matches the outfits
    In cooperation with the Design Team, develop lines of product with the prints used in clothings
    Introduce specific styles for their main markets: Germany, Italy, North of Europe
    Present collections to the head of design, CEO, Distribution team and wholesale
    Source, list new suppliers, negotiate the OTB
    Manage the weekly business review: identify best and worst sellers and take action in response
    Manage 2 product managers

  • La Halle - SENIOR BUYER AND PRODUCT MANAGER LADY SHOES

    Paris 2010 - 2013 In charge of 2 up-market brands (leather): André (sophisticated), Naf-Naf (casual & romantic) and one private label (fashion) on the mid-range.
    Manage different strategies: repositioning, differentiation, and up-grading
    Bring more fashion style and up-grade the quality
    Develop lines closely with the Design team and with different factories (France, Europe, Asia)
    Lead the launching of a new brand: Naf Naf and liaised with internal departments (marketing, merchandising, e-com) to ensure this success
    > Out-performance on our up-market brands
    Negotiate with different countries : China, India, Vietnam, Cambodia, Italy, Spain, Portugal, Morocco.

  • La Halle - SENIOR BUYER AND PRODUCT MANAGER GIRL SHOES

    Paris 2007 - 2010 Build collection for 3 customers: girl 4-6 (size 24/27), girl 6-8 (28x34), girl 8-11 (35x39).
    In charge of 2 up-market brands (leather) and 3 others on entry and mid-range segments (synthetic) with more than 300 options (50% of the children turnover).
    Respositioning of the brands in terms of style, quality and price
    Build a coherent price architecture within these 5 brands
    Develop collection targeted at different clients: sophisticated, playful, trendy, girly and classical.
    Lead project in developing our own designs especially on the leather range: source leathers, outsoles, follow-up prototypes
    In charge of the fitting and developed very good knowledge on technical aspects.

  • Bel - FORECAST MANAGER

    Paris 2003 - 2005 In charge of 3 core-brands: set up the sales forecast in short, mid and long terms
    Improvement of the reliability

  • Bel - INTERNATIONAL SALES AND MARKETING ASSISTANT

    Paris 1996 - 2003 In cooperation with the Sales Area Manager:
    I defined the marketing and sales strategy targeted at 30 countries
    Coordinated the marketing action, set up the sales forecast, managed the production plan

Formations

  • ESSCA

    Paris 2016 - 2017 MBA marketing digital et stratégie de marque

    Piloter et animer une marque avec une vision a 360

  • CESCI (Centre D'Études Supérieures Du Commerce International) (Paris)

    Paris 2004 - 2005 Maîtrise de chargée d'affaires internationales

  • Lycée Van Gogh

    Ermont 1989 - 1991 BTS ACTION COMMERCIALE

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