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Cyril BARILLÉ

Saint Priest

En résumé

Key position: VP Sales & Marketing
16 years of international B2B experience in large industrial group, with career evolution from Engineering to Product & Brand management, Aftersales, and Sales & Marketing, from strategy to execution.
Maximize bottom-line performance through P&L, organization and change management, Business Development, cost control and product portfolio optimization.
French, English and Spanish fluent

Core Accomplishments
Commercial development of the Volvo Group Brands in Africa & Middle East (+15% increase, trucks net sales > 1200 M€).
Distribution network development in Latin America, leading to 50% aftersales business increase in 2 years.
Europe Commercial organization change management, from price driven sales to value based selling.
Launch of new product line, with a range earning representing 25% of Renault Trucks company net sales.
Successful activity externalization (engineering and production) representing 150M€ yearly turnover.

Skills
• Leadership / communication
• Team empowerment
• Sales development
• Product to Market strategy
• Brand management
• Process improvement
• Retail & Distribution strategy
• Multi sites management


Mes compétences :
Vente
Export
Commerce international
Marketing
Management
Développement commercial
Ingénierie
Organisation
Après-vente

Entreprises

  • Volvo - VP Commercial Trucks Africa Middle East

    Saint Priest 2013 - maintenant - Drive the commercial development of the Volvo Group truck Brands (Volvo-Renault-UD-Mack) in Africa Middle East. Manage a team of 25 people in 3 different locations.
    - Increased market share to 35%, through efficient multi brand management, a strong product & pricing strategy, successful product launches, and innovative sales force training.
    - Strengthened company's business by leading implementation of a dedicated Key Account management and Used trucks development program.

  • Volvo - Director APAC & Americas relations – Volvo Group Truck Sales & Marketing EMEA

    Saint Priest 2011 - 2013 - Developed strategy, coordination and support for Renault Trucks Brand development in Asia and Latin America.
    - Created new revenue streams through development of a new total offer concept dedicated to mining operations.

  • Renault Trucks - Customer Service Director – International Division

    Saint-Priest France 2009 - 2011 - Accountable for aftermarket including overall customer satisfaction.
    Managed a regional staff of 15 members in multiple locations.
    - Increased parts revenue and profit by 50% in 2 years, through parts availability improvement, sales promotion and dealer management (12M€ net sales).
    - Launched new service offer to increase customer retention and satisfaction.
    - Created new communication campaigns framework.
    - Buenos Aires Truck Center management (profit center) for aftersales activities and P&L.

  • Renault Trucks - Sales Manager – European Commercial Division

    Saint-Priest France 2007 - 2009 - Managed Business Plan, goal setting and performance reporting for Medium and Heavy Duty trucks in Europe and Turkey (3.000 M€ Net Sales)
    - Elaborated sales strategy and commercial policy within Europe (offer, pricing, tools…)
    - Leveraged relationships with product, marketing and customer support through internal training programs.
    - Cash flow optimization through stock management processes and routines improvement.

  • Renault Trucks - Regional Sales Manager – European Commercial Division

    Saint-Priest France 2006 - 2007 - Managed Business Plan, goal setting and performance reporting for new trucks and used trucks in Eastern Europe (600M€ Net Sales).
    - Implemented new CRM tools and processes, leading to specialized salesmen for specific segment like construction.
    - Developed specific financing program for customers.

  • Renault Trucks - Product Manager

    Saint-Priest France 2003 - 2006 - Identified, developed and evaluated product strategy based on company objectives and market trends.
    - Planned and managed R&D budgets (140M€).
    - Collaborated with advertising and promotion managers to promote product ranges.
    - Completed strategic competitive analysis by assessing strengths and weaknesses of competitors.
    - Managed new product and content releases. Conducted sales training on new product launch.

  • Renault Trucks - Transmission Manager – Research & Development Division

    Saint-Priest France 1998 - 2003 - In charge of technical integration of transmissions for all truck ranges (150M€ turnover)
    - Suppliers relationship and negotiations, Technical specifications, validation plans
    - Interface with Purchasing, Production and After Sales departments

Formations

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