Catherine COLOMB

En résumé

Entreprises

• Renault Trucks - Sales Support Project Manager

  Saint-Priest France 2009 - maintenant - Coordination of markets, sales rep, dealers and HQ for the roll-out and follow up of different sales processes and tools: TSP, CRM, invoicing, orders, stock and reporting.
  - Realization of Cost Saver, a marketing application about Total Cost of Ownership for smartphones and tablets targeting customers and prospects.
  - Sales teams training definition: jobs descriptions, training programs per profile, training plan to enhance sales teams skills.
  - Project Manager CKD vehicles: coordination of industrial, quality, finance, product, logistics team members centrally and locally.
  

• Renault Trucks - Manager marketing et communication

  Saint-Priest France 2004 - 2009 - Coordinated and animated an international marcom managers’ network to implement marketing-communication strategy and actions:
  Russia, Ukraine, Iran, Middle East, Maghreb, Latin America, Africa and Asia.
  - Coordinated many suppliers to :
  * create communication tools and publications : websites, magazines, brochures…
  * organize press and customer events: tradeshows, VIP trips, conventions…
  - Conceived and realized a strategic communication operation in the context of a major Chinese implementation project, an expedition composed of 8 trucks, 5 4X4s,
  35 persons, from Lyon to Beijing on the Silk Road during 70 days in 15 countries
  

• Renault Trucks - Manager internet et e-business

  Saint-Priest France 1999 - 2004 - Coordinated and animated an international contacts network and various experts: Service Offer, After-sales, Retail, Corporate, HR, Market Companies and Distributors. Team management: 3 people.
  - Defined and implemented the company’s digital strategy. Conceived, animated and maintained the company’s websites with partners and suppliers: availability, performances, updating, statistics, referencing, emails, network database.
  - Created and rolled out of a CD Rom to support sales of truck bodies to salesmen.
  

• Australian Trade Commision - Responsable marketing

  1998 - 1999 Support aux exportateurs australiens : Etudes de marchés, préconisations de modes de distribution, suivi clientèle, démarchage d'importateurs et exportateurs.

• Groupement des Mousquetaires - Chargée d'études marketing

  Vert-le-Grand 1995 - 1998 Responsable de différents projets de développement de nouveaux points de vente.
  Etudes de marché et de faisabilité, audits, enquêtes consommateurs, création de nouveaux concepts (étude de rentabilité, communication, agencement, logistique), réalisation de magasins tests, veille concurrentielle.
  

Formations

• Kansas University (Lawrence, Ks)

  Lawrence, Ks 1993 - 1994 Marketing

• Ecole Supérieure De Commerce

  Clermont Ferrand 1991 - 1995 Marketing et Commerce International

Réseau

• Antoine DESNOS

• Eric HERNANDES

• Florence REZE

• Isabelle RIVIERE-CAZAUX

• Jérôme PERRIN LUCIANI

• Laurent FRIEDERICH

• Mario RODRIGUES

• Nathalie HERMANN

• Patricia MAZELLA

• Sebastien CONFIANT