Mes compétences :
leadership
motivated
trade marketing
business development
open minded
Dynamic
Entreprises
Keolis-Downer EDI Rail
- Market Research Analyst
2010 - maintenant- Construct, develop and utilize investigative tools to analyse changes in ticketing mix, buying behaviours and related effects on revenue and patronage.
- Understand and monitor performance to assist management with recommendations to increase patronage and profitability.
- Align data collection methods with parent company Keolis, France.
- External liaison with professional bodies including Department Of Transport related to efficient delivery and analysis of relevant business information.
- Represent my organisation at industry working groups, meetings and forums regarding patronage, revenue and performance.
Traidis
- Assistant Marketing Director France/Export
2008 - 2009- Constant analysis of the market: competitors’ survey and market development studies.
- International Product development: participation in the launch of new product and follow-up. Marketing support for infield sales team.
- Internal and external communications including creation of internal newsletter, press releases as well as online marketing, website redesigning and content updating.
- Team participation in professional trade show in Hanover and Nice: including strategic choices of creating display stand, collaboration with a design company to create the stand and participation to the CEBIT exhibition with feedback to managers.
Renault UK
- Assistant Product Manager Parts and Services
Boulogne-Billancourt 2007 - 2008- Data analysis – customer survey and sales data.
- Building and implementing the annual marketing and promotional campaigns: sales and logistic forecasting, field force sales support and creation of posters and flyers.
- Follow up of the incentive: breakeven points and network rebate calculations.
- Reporting: results analysis, communication to the network and managers, competitor analysis and identification of new development opportunities through market research.
- Participation in the launch of a national price strategy: pricing set-up, system update, communication and relationship with head office in France to optimise global strategy.
Formations
Toulouse Barcelona Business School - ESEC (Barcelone)
