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EBS University, Frankfurt
- Associate Dean
2010 - 2014
Germany’s N°1 private university offering a unique portfolio comprising Bachelor’s, Law, Master’s and doctoral programmes.
Headhunted and initially appointed to manage Recruitment and Admissions for Business School and new Law School, primarily to develop brand recognition in the international education market. Subsequently promoted to manage 3 additional departments, including the key Career Services Centre. Prepared and controlled budget for 4 departments and presented Departmental Annual Strategies to the Board.
Hired international talent, implemented team building and organisational changes, and allocated sales teams to key regions. Restructured admissions process and resources, increased international presence by attending world recruitment forums, and improved brand positioning through media exposure and own established network. Onboarded interns to assist with extra workload.
KEY ACHIEVEMENTS
✔ Instrumental in enabling EBS to achieve EQUIS accreditation.
✔ In 2014, BSc students had a 100% post-graduation employment record.
✔ Increased MSc intake by 72% and BSc intake by 40% within 1 year of tenure.
✔ Secured N°1 Business School ranking in Germany with leading educational website.
✔ Positioned EBS for first time entry at N°14 in the Financial Times Top 20 MSc programmes, which placed the school on the map for international students.
✔ Reignited alumni network. Developed global alumni strategy in coordination with EBS Alumni Association.
✔ Significantly increased recruitment numbers and international diversity of the student body in both national and international programmes.
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HEC Paris
- Senior Business Development Manager
Jouy en Josas
2003 - 2010
Ranked N°1 Business School in Europe and among Top 20 MBA programmes in the world.
Based on background performance in sales and business development, initially hired to spearhead new business development in EMEA, at that time unexplored territory. In view of global MBA ranking at N°62, and fierce competition, subsequently selected to develop a part-time MBA programme.
Negotiated discount in stand cost enabling HEC to triple presence at international forums, and personally responded to all information requests. Resurrected a dormant MBA alumni to participate in recruitment events and funded alumni events. Increased brand awareness and ignited interest in HEC by engaging with the press, organising events at MBA preparation centres, liaising with government agencies to foster sponsorship opportunities, and lobbying French banks to provide special loans for MBA students.
Developed and implemented strategic plans for the MBA brand. Exceeded target by growing MBA attendance from 160 students in 2003 to 220 by 2010, and increasing fees from EUR 42,000 to EUR 56,000, resulting in an annual revenue stream of EUR 1.8 million.
KEY ACHIEVEMENTS
✔ Upon leaving in 2010, HEC had moved up from N°1 Business School in France to N°1 in Europe.
✔ Improved global MBA ranking of 62 to 18, which positioned HEC among Top 20 Business Schools.
✔ During a 7-year tenure, and within the context of an ultra competitive international education market, consulted with and coached more than 1,000 prospects from the 128 countries making up EMEA region.
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BT Global Services
- Corporate Account Manager, Finance Sector
Puteaux
2002 - 2003
Delivers services to 10,000+ organisations and governments to include 94% of FTSE 100 companies.
In the goal of entering the Irish market, headhunted to restructure business following £1.9 billion takeover of Esat. In view of mismanagement under previous regime and widespread customer dissatisfaction with services, allocated 30 corporate accounts in the financial sector, each requiring development of a new business strategy.
Set up meetings with each customer to discuss future business plans, assess state of account, and define early wins that could be made. Won back customer confidence and loyalty by building a dedicated internal team of technical and customer service staff to manage accounts effectively.
KEY ACHIEVEMENTS
✔ Developed, managed and monitored global accounts with Commerzbank, Deutsch Bank and National Irish Bank.
✔ Consistently achieved targets by broadening scope of client business through new service proposals and uniquely tailored solutions.
✔ Improved staff relations and performance by coaching and mentoring leadership teams in BT’s core values and vision.
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Colt
- Pan European Account Manager
2001 - 2002
Delivers the most secure connections in the market to financial sectors in 23 countries across Europe.
Initially hired to create an internal direct marketing department, promoted to a senior sales position.
Headhunted to spearhead business development and extend network with responsibility for account direction to include allocation of resources for technical aspects of fibre network and civil engineering. Worked with CEO on strategy, development and viability of projects according to physical environment.
KEY ACHIEVEMENTS
✔ Developed profitable Pan-European accounts with Hitachi, Irish Stock Exchange, JP Morgan and Norwich Union.
✔ Designed and rolled out the company’s unique high power Fibre Optic network across Dublin’s financial district.
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CANON
- Senior Account Manager/Direct Marketing Manager
Courbevoie
1999 - 2001
Japanese multinational corporation specialising in the manufacture of imaging and optical products.
Initially hired to create an internal direct marketing department, promoted to a senior sales position.
SENIOR ACCOUNT MANAGER (1999–2001)
As a senior sales executive, led sales of high-value products to meet the network solutions target. Consistently hit and exceeded targets, which led to winning the coveted GE Capital award.
✔ Grew sales by 40% and achieved EUR 5M turnover.
DIRECT MARKETING MANAGER (1997–1999)
Hired marketing talent, profiled market segments, updated database from 6,000 to 30,000 accounts, and recorded competitor information to target prospects. Implemented growth strategy, recruited and trained a business development team, and built department to become an integral part of the sales process.
✔ Within 2 years, the department employed 13 staff and was responsible for over 40% of annual sales.
