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Didier BURDINAT

Issy-les-Moulineaux.

En résumé

Strategic leader in sales and business development with over 20 years of international experience driving product marketing, sales, partner management and growth in multi-channel markets. Demonstrated track record of growing market share via competitive analysis, joint partner ventures, and highly effective sales and marketing campaigns that establish product differentiation while appealing to target markets.
Strong team leader with a talent for guiding personnel in executing complex sales and marketing initiatives.


Mes compétences :
Channel Development
Communication
Business Planning
Business Development
Public Relations

Entreprises

  • Microsoft EMEA - Senior Sales Director, Lenovo Account Team

    Issy-les-Moulineaux. 2014 - maintenant Drive partner relationship and business development with Lenovo in EMEA ($950M/y revenue through the partnership). Handle sales, marketing planning and business development, including identifying and pursuing new business opportunities across Consumer and Commercial segments. Manage and guide regional & local account/marketing teams (25 people across EMEA) in reaching quarterly business goals.

  • Microsoft EMEA - Senior Sales Director, Dell Account Team

    Issy-les-Moulineaux. 2008 - 2014 Drove partner relationship management with Dell for the EMEA region, which delivered $750M/y in sales through the partnership. Coordinated joint ventures targeting business development and growth, with the goal of increasing adoption of Microsoft products on Dell hardware. Defined highly focused initiatives customised to suit market demand in the challenging and diverse EMEA region, centred on specific offerings in the Windows 8, Office 365, and Windows Server and cloud product portfolios. Coached and led a multi-cultural team of 25 sales & marketing people across EMEA.
    Led Microsoft’s business transformation with Dell EMEA towards Mobile first and Cloud first world.

  • Microsoft France - Director – Windows Client Business Group

    2005 - 2008 Governed strategic business development for Microsoft Windows products across multiple channels. Guided product initiatives, including marketing campaigns, media relations, and cross-market sales programs. Developed and implemented effective sales and marketing tools. Drove adoption of Windows products, with a focus on improving customer experience and satisfaction. Managed new product launches into the French market. Evaluated business and market trends for use in strategic sales planning. Coordinated the activities of product managers, marketing managers, and sales specialists.

  • Microsoft France - Director – Mobile Devices Division

    2003 - 2005 Managed strategic sales and marketing for the Mobility business in France. Handled product management and marketing. Acted as key point of contact with press and the public. Developed sales programs allowing penetration into the large enterprise market and the SMB market. Supervised a cross-functional team of product managers, marketing managers, and sales specialists.

  • Microsoft Europe - Consumer Channel & OEM Marketing Manager – Mobile Devices Division

    Issy-les-Moulineaux. 1999 - 2003 Launched the Mobile Device Division in the European market. Coordinated OEM partner and consumer marketing initiatives. Defined strategies for developing the consumer channel. Developed region-wide business plans. Maintained relationships with partners such as HP, Compaq, HTC, and Motorola. Created innovative, country-specific marketing plans designed to gain buy-in from major players.

  • Microsoft France - Product Marketing manager – Windows Client Division

    1996 - 1999 Coordinated product marketing and promotions for Windows 95, 98, and 2000. Developed partner relationships and joint initiatives. Handled all aspects of public relations.

  • IBM France - Product Marketing Manager

    Bois-Colombes 1994 - 1996 Supervised planning, development, and introduction of new PC products. Designed and executed marketing campaigns and channel development initiatives. Leveraged conferences and trade shows to build brand awareness and gain consumer engagement. Created strategies based on market analysis and competitive analysis.

  • IBM France - Pre-Sales Engineer, Large Account Sales Division

    Bois-Colombes 1992 - 1994 Provided technical information and support to the large account software sales team.

Formations

  • IBM Sales Academy

    Paris 1992 - 1992

  • Institut National Des Sciences Appliquées (Villeurbanne)

    Villeurbanne 1987 - 1991 Master’s Degree in Engineering, Computer Science

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